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L'Oreal is Now Offering a Tailored Service Called CUSTOM D.O.S.E

 - Mar 13, 2018
References: skinceuticals & prnewswire
In partnership with L'Oréal-owned SkinCeuticals, L'Oréal's Technology Incubator is now launching a new personalized skincare service called 'CUSTOM D.O.S.E.'

D.O.S.E. boasts the ability to scan and assess a consumer's unique needs and develop a corrective serum with specially selected active ingredients to address their specific skincare issues.

As Guive Balooch, the Global Vice President of L'Oréal's Technology Incubator notes: "D.O.S.E. acts like a mini skincare laboratory, combining lab-grade formulation and factory-grade manufacturing into a machine that sits on the counter." D.O.S.E. sets itself apart for its ability to mix active ingredients and address multiple skincare concerns with a single formula. To begin the process of creating a custom serum, one must complete an assessment via a tablet, so that data may be sent to the D.O.S.E. machine, the product may be created and packaged with a custom label. During the creation of D.O.S.E., 2,000 algorithms were created based on 250 unique skin types.