Chia seeds are often seen added to foods as a way to enrich the meal with antioxidants and provide added digestion benefits, but the Maya Chia Supercritical Face Oil creatively uses the superfood seeds as an extract in a skincare product. The serum features chia oil that is rich in antioxidants, fatty acids and hydrating properties to soothe all skin types from sensitive to combination. The serum provides a radiant glow thanks to the superfood's natural wellness properties.
The serum blends chia oil with orange, neroli and blood orange extracts to provide a potent, vitamin-rich and natural skincare item that can be used day and night on the face.
The serum also has a charity element to the branding with a small portion of each bottle purchase being donated to help benefit Maya tribes.
Key Themes Behind This Trend
- Superfood Skincare
- Incorporating nutrient-rich superfoods into skincare products can create a unique market niche and offer disruptive innovation opportunities.
- Charity-driven Branding
- Including a charitable aspect in brand positioning can provide a unique selling point and increase customer loyalty and trust.
- Plant-based Beauty
- The use of plant-based ingredients in skincare products can offer natural and sustainable alternatives to traditional skincare solutions.
Where This Applies
- Beauty
- The beauty industry has a large market for innovative skincare products that cater to specific skin types and offer natural and sustainable solutions.
- Non-profit
- Partnering with non-profit organizations can create unique branding opportunities and benefit social causes while also generating revenue.
- Food and Beverage
- The food and beverage industry can explore the potential of incorporating superfood ingredients into skincare products to diversify their product offerings and tap into the growing skincare market.
