Category
Business
Assisted Conversion
Trend cluster
Category
Incentivized
Mobile
Payout apps entice consumers to earn data and cash through engagement.
2.7
Trend score
Trend
What is the Incentivized Mobile trend?
Incentivized Mobile: Apps offering free data or money in exchange for usage are enticing young audiences to monetize their leisure time. Leveraging data as currency, these companies are finding creative ways to circumvent the growing culture of “walking ad blockers” and engage mobile users. In the spirit of the growing demand for net neutrality, apps that offer free data access will not only allow cost-conscious consumers to stay connected longer, they will also provide opportunity for getting people in developing countries online.
Trend themes
Themes within the Incentivized Mobile trend
Three behaviours holding the trend together01
Data monetization
Apps offering free data or money in exchange for usage are enticing young audiences to monetize their leisure time.
02
Ad-blocker circumvention
Creative ways to circumvent the growing culture of 'walking ad-blockers' is engaging mobile users.
03
Incentivized mobile engagement
Apps that offer free data access will provide an opportunity for getting people in developing countries online.
Industry implications
What the Incentivized Mobile trend means for industry
Where the trend changes the playbookFor
Mobile app industry
Developers can innovate and monetize apps by offering incentives in exchange for usage.
For
Marketing and advertising industry
Businesses can adapt to the growing culture of ad-blocking by exploring alternative methods of advertising such as incentivized engagement.
For
Telecommunications industry
Companies can explore new ways of data monetization and incentivized engagement to increase user engagement and reduce churn rates.
Workshop question
How are you adapting to the future needs of your consumers in an increasingly connected world?
Trend signals
Trend signals for Incentivized Mobile
Trend score 2.7 out of 10, from popularity 41%, activity 31%, freshness 8%.
Popularity41%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Incentivized Mobile trend
4 featured examples from May 3, 2017CategoryTech
Free Data-Earning Apps
Gigato is an App That Provides Free, Unrestricted Internet Data For Users
The telecommunications industry can partner with data-earning apps to offer special promotions and data bundles to attract and retain customers.
CategoryTech
Ad-Watching Coupon Apps
The MyAds App Allows Users to Receive Money When Watching Advertisements
Opportunity for app developers to create and monetize ad-watching coupon apps.
CategoryTech
Ringtone-Replacing App Payouts
The PayTunes App Replaces Ringtones With Advertisements
This industry can leverage the trend of incentivized advertisements to engage users with targeted ads and generate revenue.
CategoryTech
Pay-For-Use Data Apps
Earn Talktime Provides Pays Users Through a Variety of Different Functions
Developing mobile advertising approaches that utilize incentivization to engage users.
