PayTunes is an app that smartphone users can download in order to get money each time they receive a call throughout the day.
The app is simple to use and does not affect people's day-to-day cellphone usage like other payout apps might. Instead, it simply requires that the app is downloaded and that it replaces the user's ringtone with advertisements each time they receive a call. For each call the user receives, they earn a small amount of points that eventually build up and translate to dollars that the user can take advantage of to pay off their data, or pay other bills using MobiKwik.
The PayTunes app is able to provide an incentive for people to use it, since it requires very little effort on their part and offers moderate, long-term benefits.