One of the newest products to be launched by REBBL is a refreshing lemon drink, but it's not a lemonade. In fact, its Turmeric Lemon Tart is branded as an elixir that boasts potent adaptogenic herbs and other ingredients for health. In all, the new fruity, high-fat beverage is said to taste "basically like lemon meringue pie," which is part of how the brand is hoping to introduce the healing herbs inside to the mainstream.
Some of the other new products that REBBL launched at this year's Natural Products Expo West included a Cold-Brew Coffee Protein and a Reshi Cold-Brew, also made with adaptogens.
Many consumers are now becoming interested in adaptogenic herbs, particularly because they are superfoods that are said to help with stress relief.