One of the newest products to be launched by REBBL is a refreshing lemon drink, but it's not a lemonade. In fact, its Turmeric Lemon Tart is branded as an elixir that boasts potent adaptogenic herbs and other ingredients for health. In all, the new fruity, high-fat beverage is said to taste "basically like lemon meringue pie," which is part of how the brand is hoping to introduce the healing herbs inside to the mainstream.
Some of the other new products that REBBL launched at this year's Natural Products Expo West included a Cold-Brew Coffee Protein and a Reshi Cold-Brew, also made with adaptogens.
Many consumers are now becoming interested in adaptogenic herbs, particularly because they are superfoods that are said to help with stress relief.
Why This Trend Is Growing
- Adaptogenic Beverages
- Companies can create refreshing beverages with adaptogenic herbs to promote health and wellness while offering unique flavors.
- Functional Packed High-fat Beverages
- High-fat functional beverages can provide unique taste experiences, along with the benefits of adaptogenic herbs and other functional ingredients.
- Cold-brew Adaptogenic Beverages
- Adaptogenic herbs can be incorporated into cold-brew beverages, offering a convenient and refreshing way to promote health and wellness while on-the-go.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can create innovative products with adaptogenic herbs and other functional ingredients to appeal to health-conscious consumers.
- Health and Wellness Industry
- The health and wellness industry can incorporate adaptogenic herbs and other functional ingredients into supplements and other products to promote stress relief and overall wellness.
- Natural Products Industry
- The natural products industry can expand their product lines to include adaptogenic herbs and other functional ingredients to cater to the growing demand for functional and healthy products.
