Category
Tech
Delegated Interfaces
Trend cluster
Category
Self-Memeing
The humor of Internet culture becomes customizable to boost shareability.
3.3
Trend score
Trend
What is the Self-Memeing trend?
Self-Memeing: Memes and gifs are the focal point of humor within Internet culture. What makes them so appealing to the digital consumer, however, is what makes them so difficult for brands to channel: their authenticity. This authenticity is achieved through extreme relatability and a laissez-faire approach to production; both factors are furthered with services that allow consumers to create or curate their own self-referencing content.
Trend themes
Themes within the Self-Memeing trend
Three behaviours holding the trend together01
User-generated content
Self-memeing and musical selfie applications provide users with the ability to curate their own self-referencing content, highlighting a growing preference for authentic, personalized content.
02
Video meme creation
The growing popularity of memes in internet culture has opened up the opportunity for video meme creation, as demonstrated by HashCut and Giphy Says app, which allows users to put their own spin on their favorite bits of YouTube videos and turn themselves into GIFs, respectively.
03
Tangible animated content
Abhishek Singh's 'InstaGif' Polaroid camera and Shabaam's vocal GIF app provide users with the ability to create physically tangible copies of their animated content, opening up new opportunities for physical and digital multimedia advertising.
Industry implications
What the Self-Memeing trend means for industry
Where the trend changes the playbookFor
Social media & influencer marketing
The trend towards user-generated content and self-referencing content offers marketing professionals opportunities to engage with consumers in more authentic and personalized ways to build deeper relationships with their audiences.
For
Mobile app development
The rise of video meme creation and vocal GIF apps demonstrates the potential for mobile app developers to monetize the growing popularity of internet memes by providing users with quick and easy ways to create and share their own content.
For
Multimedia & AR/VR advertising
The emergence of tangible animated content offers advertisers new ways to engage consumers through the use of physical and digital multimedia advertising that combines animated content with AR/VR technology to create immersive brand experiences.
Workshop question
What is your brand or product doing to communicate authenticity?
Trend signals
Trend signals for Self-Memeing
Trend score 3.3 out of 10, from popularity 57%, activity 34%, freshness 8%.
Popularity57%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Self-Memeing trend
5 featured examples from Apr 20, 2016 to Sep 30, 2017CategoryTech
Selfie GIF Creators
The Giphy Says App Instantly Turns Your Voice and Face into a GIF
Opportunity for social photo and messaging apps to expand their features and incorporate GIF creation and sharing.
CategoryTech
GIF-Printing Polaroid Cameras
Abhishek Singh's 'InstaGif' DIY Polaroid Camera Prints Short Videos
Disrupting the traditional photography industry by introducing GIF-printing cameras.
CategoryPop Culture
Musical Selfie Applications
'Face Melody' Turns Selfies into Music Based on Facial Features
The music industry can leverage facial analysis technology and personalized music video creation to enhance user engagement and offer unique musical experiences.
CategorySocial Media
Video Meme Creators
Startup HashCut Lets You Make Your Own Video Memes From YouTube Videos
HashCut's video meme creation platform presents an opportunity for video editing software developers to integrate similar features into their products.
CategorySocial Media
Vocal Gif Apps
Gif App and Startup Shabaam Enables Users to Add Vocal Recordings to Gif Animations
The social media industry can explore integrating vocal gif features into their platforms for enhanced user engagement and content creation.
