Brahma beer recently launched a new video that features a man getting kicked by a horse in the first few frames, effectively giving him a black eye, but also freeing him from a world where everyone is caught living their lives in GIF-like loops.
After breaking free from the confines of the world, the man begins to question if there's more to life. As such, the 'Respect the Hangout' ad encourages consumers to think about breaking through their normal day-to-day routines.
Knowing that many consumers are looking to create and share fun clips from online videos, a number of brands are launching GIF-centric commercials. Like Brahma, other examples include Bacardi's 'Break Free' ad, as well as Converse's 'First Day Feels.'
GIF-Inspired Beer Commercials
More Stats +/-
Social Engagement Agencies
Wearable Electronic Image Badges
The UX of Life
AR Photography Apps
Online GIF-Making Tools
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Brahma Beer Ad Features a Series of Looping Visuals
- By: Laura McQuarrieAug 16, 2017