Brahma beer recently launched a new video that features a man getting kicked by a horse in the first few frames, effectively giving him a black eye, but also freeing him from a world where everyone is caught living their lives in GIF-like loops.
After breaking free from the confines of the world, the man begins to question if there's more to life. As such, the 'Respect the Hangout' ad encourages consumers to think about breaking through their normal day-to-day routines.
Knowing that many consumers are looking to create and share fun clips from online videos, a number of brands are launching GIF-centric commercials. Like Brahma, other examples include Bacardi's 'Break Free' ad, as well as Converse's 'First Day Feels.'