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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,427 more

Everyday Pun

Adult consumers deal with the mundane by infusing it with humor

Implications - Adult consumers looking to escape the monotony of everyday responsibilities find a small way to indulge with products that reference puns. This small dose of humor also creates an opportunity to showcase one's personality in a way that speaks specifically to like-minded individuals. The nature of puns focuses around a sense of tribalism and belonging, which is an especially poignant need in the social media age.
Workshop Question - How can your brand or product provide customers with a dose of fun?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
450,368 Total Clicks
Date Range:
Nov 15 — May 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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