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Everyday Pun

Adult consumers deal with the mundane by infusing it with humor

Implications - Adult consumers looking to escape the monotony of everyday responsibilities find a small way to indulge with products that reference puns. This small dose of humor also creates an opportunity to showcase one's personality in a way that speaks specifically to like-minded individuals. The nature of puns focuses around a sense of tribalism and belonging, which is an especially poignant need in the social media age.

Workshop Question - How can your brand or product provide customers with a dose of fun?
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
438,944 Total Clicks
Nov 15 - May 17
Warm
Lifestyle
Featured Examples
Punny Christmas Crewnecks - This Festive Feline Sweatshirt Makes a Pun on Seasons Greetings
SCORE 4.9
Average 1,351 Clicks Pub: Nov 30, 15
Punny Christmas Crewnecks
This Festive Feline Sweatshirt Makes a Pun on Seasons Greetings
While some people are going as ugly as possible with their holiday attire, you can go the punny route with this Christmas crewneck. Available from French clothing brand Rad., the festive sweatshirt... [More]
Comical Mathematical Mugs - The 'I Ate Some Pie...' Uses Math Equations to Spell Out Puns
SCORE 5.1
Warm 999 Clicks Pub: May 31, 16
Comical Mathematical Mugs
The 'I Ate Some Pie...' Uses Math Equations to Spell Out Puns
Catering to math lovers is the ‘I Ate Some Pie..’ mug that cleverly makes use of math equations to create comical puns. The mug is of classic ceramic make and features a pun spelled out... [More]
Architectural Pun Scarves - Sam Jacob Studio's 'Insulation Scarf' is an In-Joke for Architects
SCORE 5.9
Warm 1,593 Clicks Pub: Nov 22, 16
Architectural Pun Scarves
Sam Jacob Studio's 'Insulation Scarf' is an In-Joke for Architects
‘Insulation Scarf,’ a new design from Sam Jacob Studio, might not seem like anything particularly noteworthy to most people, but architects will get a chuckle out of it. The thick cotton... [More]
Pun-Patterned Dresses - The Wreath Witherspoon Dress From Draper James Features a Punny Print
SCORE 3.8
Mild 722 Clicks Pub: Dec 9, 16
Pun-Patterned Dresses
The Wreath Witherspoon Dress From Draper James Features a Punny Print
Here just in time for the holidays, the Wreath Witherspoon dress is a pretty and punny addition to your winter wardrobe. Available from Reese Witherspoon’s clothing brand Draper James, the... [More]
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