On his new talk show, Stephen Colbert joked about the idea of the growing number of celebrity-curated lifestyle brands. Colbert began the bit by explaining the various lifestyle brands started by celebrities like Reese Witherspoon's 'Draper James,' and Gwyneth Paltrow's immensely popular 'Goop' blog and brand.
The appeal for most consumers would be the fact that the celebrities themselves curate the products for the public. In many cases, celebrities promote certain products or services they use, giving customers the chance of experiencing the same luxury as their favorite public figures.
In mocking the idea of celebrity-curated lifestyle brands, Colbert filmed a spoof video in the woods, highlighting fake products like coasters and an old couch. The fake brand, 'Covetton House' makes light of the growing fascination with celebrity brands and pokes fun at it in his signature satirical tone.