Category
Lifestyle
Assisted Choices
Trend cluster
Category
Turmeric
Libation
Consumers now familiar with the superfood seek it out in all manner of beverages.
3.1
Trend score
Trend
What is the Turmeric Libation trend?
Turmeric Libation: As busy consumers look to make the healthiest choice possible while managing full schedules, many are incorporating turmeric into their diets through a variety of potable forms. This shift provides an example of the self-directed attitude of the health-inclined in educating themselves on 'good' ingredients and suggests the fast pace of consumer palate evolution being driven by this mainstream wellness fixation.
Trend themes
Themes within the Turmeric Libation trend
Three behaviours holding the trend together01
Functional Beverages
As consumers look for alternate and healthier ways to consume food supplements, they are seeking out superfood options in various potable forms like juices, botanical beverages, and lattes.
02
Ayurvedic Healing
As consumers continue fast pace lives, they look for alternatives to ancient healing remedies, and Ayurveda seems to be fast gaining recognition, giving rise to new trends like Ayurvedic Cider Lattes.
03
Wellness Fixation
Health-conscious consumers are cost-conscious too; leading to fewer sugar additives and more natural sweeteners like agave and stevia used in various healthy beverages.
Industry implications
What the Turmeric Libation trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Functional and Ayurvedic beverages of different types are gaining popularity amongst health-conscious consumers
For
Alternative Medicine Industry
Ayurveda, Naturopathy, and other alternate healing treatments are gaining more recognition from modern-day consumers.
For
Retail Industry
Retail industry players are sourcing efficient methods to tap into the growing health-conscious consumer market, catering to their preferences by including a range of healthy beverages and food on offer.
Workshop question
What aspects of your industry are consumers drawn to and how can you capitalize on that attention?
Trend signals
Trend signals for Turmeric Libation
Trend score 3.1 out of 10, from popularity 39%, activity 45%, freshness 8%.
Popularity39%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Turmeric Libation trend
6 featured examples from Jan 26, 2016 to Jan 18, 2017CategoryLifestyle
Nourishing Turmeric Lemonades
Shaki Transforms Lemonade into a Potent Turmeric Drink
Manufacturers and producers in the beverage industry can explore the potential of superfood lemonades and health-enhancing drinks to cater to the growing demand for healthier beve…
CategoryLifestyle
Turmeric Hibiscus Drinks
Temple Turmeric's Botanical Beverage is Enriched with Hibiscus Flavors
The beverage industry can explore the use of different superfoods and plant-based ingredients to offer healthy, refreshing drinks with low calorie count.
CategoryLifestyle
Turmeric-Based Lattes
The Snack Cafe nutbar Offers a Unique Spiced Coffee Drink
With the medicinal benefits of turmeric becoming increasingly known, health and wellness companies have the opportunity to capitalize on creating products that incorporate this sp…
CategoryLifestyle
Ayurvedic Cider Lattes
The End Brooklyn's Comforting, Healthy Latte Reminds of 'Bonfire Cider'
The trend of Ayurvedic cider lattes opens up opportunities for beverage companies to create unique, health-focused drink options.
CategoryLifestyle
Dessert-Inspired Citrus Juices
This Juice Drink Puts a Healthy Spin on Creamsicle Flavors
The beverage industry can explore dessert-inspired juices to bring innovation to the market and cater to consumers seeking healthier options.
CategoryLifestyle
Turmeric Citrus Tonics
The Temple Tumeric Pure Mega Beverage Revitalizes the Body with Spices
Disruptive innovation opportunity: Beverage manufacturers can explore the creation of fruit-infused and spice-based beverages to tap into the growing market for healthy and flavor…
