Consumers now familiar with the superfood seek it out in all manner of beverages
Implications - As busy consumers look to make the healthiest choice possible while managing full schedules, many are incorporating turmeric into their diets through a variety of potable forms. This shift provides an example of the self-directed attitude of the health-inclined in educating themselves on 'good' ingredients and suggests the fast pace of consumer palate evolution being driven by this mainstream wellness fixation.
Workshop Question - What aspects of your industry are consumers drawn to and how can you capitalize on that attention?
Trend Themes
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Functional Beverages — As consumers look for alternate and healthier ways to consume food supplements, they are seeking out superfood options in various potable forms like juices, botanical beverages, and lattes.
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Ayurvedic Healing — As consumers continue fast pace lives, they look for alternatives to ancient healing remedies, and Ayurveda seems to be fast gaining recognition, giving rise to new trends like Ayurvedic Cider Lattes.
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Wellness Fixation — Health-conscious consumers are cost-conscious too; leading to fewer sugar additives and more natural sweeteners like agave and stevia used in various healthy beverages.
Industry Implications
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Food and Beverage Industry — Functional and Ayurvedic beverages of different types are gaining popularity amongst health-conscious consumers
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Alternative Medicine Industry — Ayurveda, Naturopathy, and other alternate healing treatments are gaining more recognition from modern-day consumers.
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Retail Industry — Retail industry players are sourcing efficient methods to tap into the growing health-conscious consumer market, catering to their preferences by including a range of healthy beverages and food on offer.
