Consumers now familiar with the superfood seek it out in all manner of beverages
Implications - As busy consumers look to make the healthiest choice possible while managing full schedules, many are incorporating turmeric into their diets through a variety of potable forms. This shift provides an example of the self-directed attitude of the health-inclined in educating themselves on 'good' ingredients and suggests the fast pace of consumer palate evolution being driven by this mainstream wellness fixation.
Workshop Question — What aspects of your industry are consumers drawn to and how can you capitalize on that attention?
