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Turmeric Libation

Consumers now familiar with the superfood seek it out in all manner of beverages

Implications - As busy consumers look to make the healthiest choice possible while managing full schedules, many are incorporating turmeric into their diets through a variety of potable forms. This shift provides an example of the self-directed attitude of the health-inclined in educating themselves on 'good' ingredients and suggests the fast pace of consumer palate evolution being driven by this mainstream wellness fixation.

Workshop Question - What aspects of your industry are consumers drawn to and how can you capitalize on that attention?

SCORE 4

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Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 60,074 Total Clicks

Date Range: Jan 16 - May 17

Trending: Average

Consumer Insight Topics: Lifestyle Food Health Drinking

Featured Examples

Nourishing Turmeric Lemonades - Shaki Transforms Lemonade into a Potent Turmeric Drink

SCORE 4.3

Average 1,311 Clicks Pub: Apr 12, 16

Nourishing Turmeric Lemonades

Shaki Transforms Lemonade into a Potent Turmeric Drink

This turmeric drink from Shakti puts an extremely healthy spin on lemonade. Typically, sugar, water and lemon juice are the three basic ingredients that are used to make refreshing summer lemonades.... [More]

Turmeric Hibiscus Drinks - Temple Turmeric's Botanical Beverage is Enriched with Hibiscus Flavors

SCORE 3.8

Mild 1,360 Clicks Pub: Jan 26, 16

Turmeric Hibiscus Drinks

Temple Turmeric's Botanical Beverage is Enriched with Hibiscus Flavors

Temple Turmeric’s ‘Hibiscus Berry-Ade’ is a botanical beverage that is packed with healthy and refreshing ingredients. Unlike many other fruit juice beverages on the market, this... [More]

Turmeric-Based Lattes - The Snack Cafe nutbar Offers a Unique Spiced Coffee Drink

SCORE 5.1

Warm 1,075 Clicks Pub: Jan 9, 17

Turmeric-Based Lattes

The Snack Cafe nutbar Offers a Unique Spiced Coffee Drink

nutbar is described as a superfood snack cafe that is based in Toronto, and one of the lattes it offers is quite distinct in comparison to most others. Turmeric is a spice that until now, was... [More]

Ayurvedic Cider Lattes - The End Brooklyn's Comforting, Healthy Latte Reminds of 'Bonfire Cider'

SCORE 3.6

Mild 1,005 Clicks Pub: Jan 18, 17

Ayurvedic Cider Lattes

The End Brooklyn's Comforting, Healthy Latte Reminds of 'Bonfire Cider'

The End Brooklyn is a one-of-a-kind cafe in Williamsburg that shares high-quality and high-vibration refreshments with the public, including everything from beverages infused with bee pollen and... [More]

Dessert-Inspired Citrus Juices - This Juice Drink Puts a Healthy Spin on Creamsicle Flavors

SCORE 2.8

Mild 1,018 Clicks Pub: Oct 11, 16

Dessert-Inspired Citrus Juices

This Juice Drink Puts a Healthy Spin on Creamsicle Flavors

‘CITRUS TUR-EAMSICLE’ is one of the many interesting and healthy juice drinks made by JÙS by Julie. What makes this one of particular interest is that this one is formulated and branded... [More]

Turmeric Citrus Tonics - The Temple Tumeric Pure Mega Beverage Revitalizes the Body with Spices

SCORE 2.1

Untested 161 Clicks Pub: Mar 10, 16

Turmeric Citrus Tonics

The Temple Tumeric Pure Mega Beverage Revitalizes the Body with Spices

Harnessing the natural properties of turmeric is the the Temple Turmeric Pure Mega citrus tonic that contains a variety of fresh fruits blended with a dose of Hawaiian Oana Turmeric for added health... [More]