The 'I See U' spy kit is a project developed by the Rebel Agency that allows amateur videographers capture unknown footage of their surrounding peers and turn it into animated GIFs. The kit contains all the gadgets needed to create the miniature films, making it incredibly easy for anyone to go undercover.
The kit includes a microphone, Raspberry Pi system and a touchscreen to track and translate conversations and video footage in real-time. The footage is converted into animated GIFs using the platform Giphy. The addition of animated GIF-making renders the activity of spying on one's peers much less intimidating and menacing.
Devices such as the 'I See U' kit merges popular social media services with videography to make it much more relevant for millennial consumers.
What's Driving This Trend
- DIY Spy Kits
- Opportunity for companies to produce affordable and accessible DIY spy kits that allow consumers to capture footage of their surroundings.
- Animated Footage
- Opportunity for businesses to invest in creating animated footage for surveillance purposes, providing a more accessible and entertaining experience for consumers.
- Social Media Integration
- Opportunity for companies to integrate social media platforms into their products to appeal to millennial consumers who prioritize social media in their day-to-day lives.
Who This Affects Most
- Security Industry
- There is an opportunity for security companies to develop new products that appeal to consumers' desire to capture and monitor their surroundings using accessible technology.
- Technology Industry
- Opportunity to develop new gadgets and software that can be incorporated into DIY spy kits, making them more accessible and user-friendly.
- Entertainment Industry
- Opportunity to capitalize on the trend of turning spy footage into animated GIFs, producing content that appeas to consumers who are drawn to entertaining and accessible content.
