Waste Reinvented

Consumers are embracing new by-products from established brands

Implications - From alternative vegan leather to gourmet edible sportswear and biodegradable packaging; companies are reaffirming eco-conscious mandates by reinventing their compost into feel-good products. As Generation Y and Z consumers continue to push conscious capitalism as a norm, smart brands are going one step beyond by incorporating waste reduction strategies into product development.
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
84,083 Total Clicks
Mar 16 - May 17
This Quarter and Warm
Featured Examples
Upcycled Designer Swimwear - adidas and Aquafil Have Teamed Up to Design Sustainable Swimwear
SCORE 9.4
This Quarter and V. Hot 1,791 Clicks Pub: May 21, 17
Upcycled Designer Swimwear
adidas and Aquafil Have Teamed Up to Design Sustainable Swimwear
adidas and Aquafil have partnered up to create sustainable swimwear using regenerated ocean waste. The circular economy is a popularized term in which regenerated waste is minimized through... [More]
Plant-Based Wine Leathers - VEGEA Makes Alternative Leather with Fibers from Grape Skins and Seeds
SCORE 7.5
This Quarter and Warm 800 Clicks Pub: Apr 26, 17
Plant-Based Wine Leathers
VEGEA Makes Alternative Leather with Fibers from Grape Skins and Seeds
VEGEA is a company that specializes in the creation of an alternative leather called “wineleather” that is made from the fibers from the skin and seeds of grapes. Because about 26... [More]
Plant-Based Packing Peanuts - Lush Cosmetics' Packing Peanuts are Biodegradable
SCORE 5.5
This Quarter and Warm 496 Clicks Pub: Apr 24, 17
Plant-Based Packing Peanuts
Lush Cosmetics' Packing Peanuts are Biodegradable
Lush Cosmetics is now introducing eco-friendly packaging peanuts to the products that it ships. These new packaging materials are entirely plant-based and made with a base of vegetable starch,... [More]
Plant-Based Sandwich Spreads - Sir Kensington's Vegan Mayonnaise is Made with Aquafaba
SCORE 5.2
Warm 499 Clicks Pub: Mar 30, 16
Plant-Based Sandwich Spreads
Sir Kensington's Vegan Mayonnaise is Made with Aquafaba
Hampton Creek and Hellmann’s are just a few of the brands that are making eggless vegan mayonnaise alternatives in response to a rise in plant-based eating. One of the newest additions to this... [More]
Converted Sportswear Fertilizers - The Brand Houdini is Turning Its Clothes into Gourmet Food
SCORE 6.1
This Quarter and Warm 573 Clicks Pub: May 2, 17
Converted Sportswear Fertilizers
The Brand Houdini is Turning Its Clothes into Gourmet Food
The Houdini Menu is a campaign and project by the sportswear brand ‘Houdini’, which aims to become more environmentally friendly in how it manages the waste it produces. The unusual... [More]
Eco Fabric Scrap Accessories - The Arvin Goods Socks and Underwear are Made without Water Use
SCORE 4.7
This Year and Average 177 Clicks Pub: Mar 24, 17
Eco Fabric Scrap Accessories
The Arvin Goods Socks and Underwear are Made without Water Use
The fashion industry is associated with being quite wasteful and polluting, so the Arvin Goods socks and underwear are crafted with a distinct attention to avoiding these connotations. The Arvin... [More]
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