Waste Reinvented

Consumers are embracing new by-products from established brands

Implications - From alternative vegan leather to gourmet edible sportswear and biodegradable packaging; companies are reaffirming eco-conscious mandates by reinventing their compost into feel-good products. As Generation Y and Z consumers continue to push conscious capitalism as a norm, smart brands are going one step beyond this by incorporating waste reduction strategies into product development.

Workshop Question - How can your brand cater to consumers' increasing desire to make more eco and socially conscious purchasing decisions?
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
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97,199 Total Clicks
Mar 16 - Jul 18
This Year and Warm
Featured Examples
Upcycled Designer Swimwear - adidas and Aquafil Have Teamed Up to Design Sustainable Swimwear
SCORE 7.6
Hot 4,831 Clicks Pub: May 21, 17
Upcycled Designer Swimwear
adidas and Aquafil Have Teamed Up to Design Sustainable Swimwear
adidas and Aquafil have partnered up to create sustainable swimwear using regenerated ocean waste. The circular economy is a popularized term in which regenerated waste is minimized through... [More]
Upcycled Ocean Plastic Bags - WANT Les Essentiels Introduces a Collection of Eco-Friendly Bags
SCORE 7.5
This Year and Warm 728 Clicks Pub: Jul 13, 18
Upcycled Ocean Plastic Bags
WANT Les Essentiels Introduces a Collection of Eco-Friendly Bags
Luxury design house WANT Les Essentiels introduces its latest seasonal range entitled ‘Recycled Nylon’—all of which are constructed entirely out of recycled plastic waste drawn... [More]
Plant-Based Wine Leathers - VEGEA Makes Alternative Leather with Fibers from Grape Skins and Seeds
SCORE 5.8
Warm 1,472 Clicks Pub: Apr 26, 17
Plant-Based Wine Leathers
VEGEA Makes Alternative Leather with Fibers from Grape Skins and Seeds
VEGEA is a company that specializes in the creation of an alternative leather called “wineleather” that is made from the fibers from the skin and seeds of grapes. Because about 26... [More]
Plant-Based Packing Peanuts - Lush Cosmetics' Packing Peanuts are Biodegradable
SCORE 3.9
Mild 1,031 Clicks Pub: Apr 24, 17
Plant-Based Packing Peanuts
Lush Cosmetics' Packing Peanuts are Biodegradable
Lush Cosmetics is now introducing eco-friendly packaging peanuts to the products that it ships. These new packaging materials are entirely plant-based and made with a base of vegetable starch,... [More]
Plant-Based Sandwich Spreads - Sir Kensington's Vegan Mayonnaise is Made with Aquafaba
SCORE 4.5
Average 747 Clicks Pub: Mar 30, 16
Plant-Based Sandwich Spreads
Sir Kensington's Vegan Mayonnaise is Made with Aquafaba
Hampton Creek and Hellmann’s are just a few of the brands that are making eggless vegan mayonnaise alternatives in response to a rise in plant-based eating. One of the newest additions to this... [More]
Eco Fabric Scrap Accessories - The Arvin Goods Socks and Underwear are Made without Water Use
SCORE 3.2
Mild 354 Clicks Pub: Mar 24, 17
Eco Fabric Scrap Accessories
The Arvin Goods Socks and Underwear are Made without Water Use
The fashion industry is associated with being quite wasteful and polluting, so the Arvin Goods socks and underwear are crafted with a distinct attention to avoiding these connotations. The Arvin... [More]
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