Dependable Garment

Gen X looks for practical applications of fashionable attire

Implications - While fashionable attire is still of importance to Gen X, they care more about being smart with their hard-earned cash, preferring to invest in attire that has a sensible function rather than a simply decorative one. Prioritizing comfort and wellness, this generation is influenced by their preference of online shopping to find innovative, dual-purpose products that have an added practical benefit.
SCORE 7.3
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66,392 Total Clicks
Oct 16 - May 17
This Quarter and Warm
FashionLifestyleLife-Stages
Featured Examples
Stylish Computer Eyewear - The Felix Gray Computer Glasses Combat Eye Strain and Reduce Glare
SCORE 7.9
This Year and Hot 2,064 Clicks Pub: Oct 26, 16
Stylish Computer Eyewear
The Felix Gray Computer Glasses Combat Eye Strain and Reduce Glare
A growing number of people work on computers and have virtually no choice with how many hours they spend using one each day, so Felix Gray computer glasses are designed to offer a means to keep eyes... [More]
Antibacterial Bamboo Underwear - Aubrey & Oakes Underwear is Designed for Optimal Comfort
SCORE 7.3
This Year and Warm 1,026 Clicks Pub: Apr 11, 17
Antibacterial Bamboo Underwear
Aubrey & Oakes Underwear is Designed for Optimal Comfort
Aubrey & Oakes is a brand that offers luxurious men’s underwear that is handcrafted in a “traditional British factory.” The underwear is made from a material derived from... [More]
Heat-Generating Unisex Hoodies - 'G-Tech Apparel' Offers a Warmer Alternative to Normal Sweaters
SCORE 6.8
This Year and Warm 580 Clicks Pub: Jan 2, 17
Heat-Generating Unisex Hoodies
'G-Tech Apparel' Offers a Warmer Alternative to Normal Sweaters
G-Tech Apparel offers hoodies that provide functions outside of simply protecting skin in cool weather, going so far as to capture and generate heat. There are two types of hoodies that the brand... [More]
All-Season Pyjama Pants - Panttoo's Unique Loungewear Features a Built-In Sock Option
SCORE 6.4
This Quarter and Warm 169 Clicks Pub: Apr 26, 17
All-Season Pyjama Pants
Panttoo's Unique Loungewear Features a Built-In Sock Option
Pyjama pants from Panttoo are designed to be useful year-round because they are flexible enough to be worn in three different styles. For the most part, the pyjama pants resemble other designs on... [More]
Doctor-Recommended Flip-Flops - FitFlop's Supportive Sandals are Designed for Problematic Feet
SCORE 6.4
This Quarter and Warm 158 Clicks Pub: May 8, 17
Doctor-Recommended Flip-Flops
FitFlop's Supportive Sandals are Designed for Problematic Feet
For those who have a hard time finding supportive sandals, summer can be a nightmare. FitFlop is a sandal company that makes shoes for those with problematic feet. These supportive sandals are... [More]
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