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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,897 more

Dependable Garment

Gen X looks for practical applications of fashionable attire

Implications - While fashionable attire is still of importance to Gen X, they care more about being smart with their hard-earned cash, preferring to invest in attire that has a sensible function rather than a simply decorative one. Prioritizing comfort and wellness, this generation is influenced by their preference of online shopping to find innovative, dual-purpose products that have an added practical benefit.
Workshop Question - Is there the potential to add value to your product by converging it with another consumer desire?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
110,016 Total Clicks
Date Range:
Oct 16 — May 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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