Category
Fashion
Scaled Restraint
Trend cluster
Category
Dependable
Garment
Gen X looks for practical applications of fashionable attire.
4.6
Trend score
Trend
What is the Dependable Garment trend?
Dependable Garment: While fashionable attire is still of importance to Gen X, they care more about being smart with their hard-earned cash, preferring to invest in attire that has a sensible function rather than a simply decorative one. Prioritizing comfort and wellness, this generation is influenced by their preference of online shopping to find innovative, dual-purpose products that have an added practical benefit.
Trend themes
Themes within the Dependable Garment trend
Three behaviours holding the trend together01
Functional Fashion
Functionality has become a priority for Gen Xers with a preference for online shopping to find innovative, dual-purpose products that have an added practical benefit.
02
Wellness-infused Products
Consumers prioritize comfort and wellness, seeking products with features that enhance their overall well-being such as blue light blocking glasses, heat-generating hoodies, moisture-wicking material, and antibacterial properties.
03
Multi-functional Design
Brands are incorporating multi-functional design in their products, offering versatility and maximum usage like all-season pajama pants with built-in socks and supportive sandals with ergonomic design.
Industry implications
What the Dependable Garment trend means for industry
Where the trend changes the playbookFor
Fashion & Apparel
Functional fashion, wellness-infused products, and multi-functional design can disrupt the fashion and apparel industry as consumers focus on value and practicality.
For
Health & Wellness
Wellness-infused products demonstrate the potential of incorporating health-promoting features in various industry lines, opening numerous disruptive innovation opportunities.
For
E-commerce
Gen Xers' preference for online shopping to find multi-functional products can disrupt e-commerce as they demand more versatile, value-driven and practical products.
Workshop question
Is there the potential to add value to your product by converging it with another consumer desire?
Trend signals
Trend signals for Dependable Garment
Trend score 4.6 out of 10, from popularity 74%, activity 56%, freshness 8%.
Popularity74%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Dependable Garment trend
5 featured examples from Oct 26, 2016 to May 8, 2017CategoryLifestyle
Stylish Computer Eyewear
The Felix Gray Computer Glasses Combat Eye Strain and Reduce Glare
Eyewear companies can tap into the growing market of stylish computer glasses that prioritize eye health.
CategoryFashion
Antibacterial Bamboo Underwear
Aubrey & Oakes Underwear is Designed for Optimal Comfort
The fashion and apparel industry can tap into the trend of antibacterial bamboo underwear and offer innovative designs that prioritize comfort and hygiene.
CategoryFashion
Heat-Generating Unisex Hoodies
'G-Tech Apparel' Offers a Warmer Alternative to Normal Sweaters
Opportunity for apparel manufacturers to incorporate heat-generating technology into their products for enhanced functionality and user comfort.
CategoryFashion
All-Season Pyjama Pants
Panttoo's Unique Loungewear Features a Built-In Sock Option
Fashion companies can explore incorporating practical and multi-functional features into their clothing designs to provide more value to consumers.
CategoryFashion
Doctor-Recommended Flip-Flops
FitFlop's Supportive Sandals are Designed for Problematic Feet
Disruptive innovation opportunity: Incorporate 3D printing technology to manufacture customizable and precise-fit sandals.
