'G-Tech Apparel' Offers a Warmer Alternative to Normal Sweaters
Mishal Omar — January 2, 2017 — Fashion
References: gtechapparel & kickstarter
G-Tech Apparel offers hoodies that provide functions outside of simply protecting skin in cool weather, going so far as to capture and generate heat.
There are two types of hoodies that the brand offers, including cotton heated hoodies and hydro-thermal ones. The hoodies have a "therma grip" feature that heats up and allows users to warm their waists or hands. The hydro-thermal hoodie also features moisture-wicking materials, allowing it to trap heat 50% better than cotton sweaters are able to. Each sweater features three heat settings which provide low, medium or high heat output to warm the users.
G-Tech Apparel's heating and heat-capturing sweaters are ideal for individuals who live in cold climates that would like simple, safe and effective methods of staying warm.
There are two types of hoodies that the brand offers, including cotton heated hoodies and hydro-thermal ones. The hoodies have a "therma grip" feature that heats up and allows users to warm their waists or hands. The hydro-thermal hoodie also features moisture-wicking materials, allowing it to trap heat 50% better than cotton sweaters are able to. Each sweater features three heat settings which provide low, medium or high heat output to warm the users.
G-Tech Apparel's heating and heat-capturing sweaters are ideal for individuals who live in cold climates that would like simple, safe and effective methods of staying warm.
Trend Themes
1. Heat-generating Hoodies - A trend of hoodies that capture and generate heat for increased warmth in cold weather.
2. Therma Grip Technology - The trend of hoodies incorporating therma grip features that provide customizable heating to different body parts.
3. Hydro-thermal Materials - A trend in utilizing moisture-wicking materials in hoodies to enhance heat retention and insulation.
Industry Implications
1. Apparel Manufacturing - Opportunity for apparel manufacturers to incorporate heat-generating technology into their products for enhanced functionality and user comfort.
2. Outdoor Recreation - Innovative heated hoodies can disrupt the outdoor recreation industry by providing a practical solution to keep users warm in extreme weather conditions.
3. Cold Climate Living - Products like heat-capturing hoodies present disruptive innovation opportunities for companies targeting consumers living in cold climates, offering them effective and efficient methods of staying warm.
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