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Male-Targeted Weight Loss Products

The New Nutrisystem Turbo for Men Line is Tailored for Guys

— February 9, 2018 — Marketing
The Nutrisystem Turbo for Men lineup of products have been created as a response to the growing number of male consumers who are looking for items designed just for them. Featuring a series of tasty food products, the lineup includes the 'NutriPro Shakes' along with new snacking options that are all formulated with guys in mind. The new line is reported to help men lose up to 15 pounds and seven inches off their body overall in the first month, depending on how strictly they follow the program and their starting weight.

The Nutrisystem Turbo for Men lineup of products have been unveiled alongside other new plans like the Nutrisystem Turbo13 plan that will help jumpstart weight loss in the first week with specialized options.
Trend Themes
1. Gender-specific Weight Loss Products - Developing weight loss products specifically targeted towards male consumers presents an opportunity for disruptive innovation in the health and wellness industry.
2. Tailored Nutritional Solutions for Men - Creating customized and convenient food products formulated with men in mind can disrupt the dieting and nutrition industry by addressing the unique needs and preferences of male consumers.
3. Hyper-personalized Weight Loss Programs - Introducing personalized weight loss programs that consider factors such as starting weight and lifestyle can revolutionize the weight loss industry and enhance customer satisfaction.
Industry Implications
1. Health and Wellness - The health and wellness industry can leverage the demand for male-targeted weight loss products by developing innovative solutions catered specifically to men's needs.
2. Food and Beverage - The food and beverage industry can seize the opportunity to create new product lines that cater to the nutritional requirements and taste preferences of male consumers seeking weight loss solutions.
3. Fitness and Nutrition Coaching - Fitness and nutrition coaching industry can tap into the market for gender-specific weight loss products by offering specialized coaching programs tailored towards men's fitness goals and dietary needs.
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