The Potbelly sandwich shop is introducing an improved menu to provide patrons with flavorful options that are all focused on quality, ease of ordering and simplicity. The menu will now feature sandwiches in three sizes to choose from including Skinny, Original and BIG, which are each reported to have more meat and cheese in the mix. The menu also introduces three new/changed sandwiches including The Avo Turkey, Steakhouse Beef and the Chicken Club.
The improved menu at the Potbelly sandwich shop is being marked by the brand with a special reward for members of its Potbelly Perks reward program. This will get members a free Original sandwich with the purchase of any Original or BIG-sized sandwich.
Image Credit: Potbelly Sandwich Shop
Key Themes Behind This Trend
- Simplified Menus
- Restaurants are simplifying their menus to focus on quality, ease of ordering, and simplicity.
- Size Options
- More restaurants are offering sandwiches in different sizes to appeal to a wider range of customers.
- Limited Time Offers
- Limited time offers are being used by more restaurants as a way to introduce new menu items and drive sales.
Where This Applies
- Fast Casual
- Fast casual restaurants are leading the way in simplified menus and offering size options to appeal to health-conscious customers.
- QSR
- Quick service restaurants are adopting limited time offers as a way to promote new menu items and drive sales.
- Catering
- Catering companies are offering simplified menu options and size options for easy ordering and to create a memorable experience for event guests.
