If you're a fan of Potbelly's secret menu, you'll be thrilled to hear that the chain has just added a new Lucky 7 Sandwich.
For those unfamiliar, Potbelly's Underground Menu is an exclusive menu that's only available through the Potbelly App. The new Lucky 7 Sandwich is the latest addition to the menu and features a whopping seven meats, all pulled from the brand’s Italian and A Wreck sandwiches. More specifically, the Lucky 7 sandwich features salami, old-world capicola, pepperoni, mortadella, and provolone cheese from the Italian sandwich, as well as Angus roast beef, turkey breast, and hickory-smoked ham from the A Wreck sandwich.
Of course, just like its cousins, the new Lucky 7 Sandwich can only be ordered from the Potbelly App, starting on August 21, 2023 for just a limited time.
Image Credit: Potbelly
What's Driving This Trend
- Secret Menu Items
- Potbelly's new Lucky 7 Sandwich adds to the chain's exclusive Underground Menu available only through the Potbelly App.
- Meat-centric Sandwiches
- The Lucky 7 Sandwich features a combination of seven meats from Potbelly's Italian and A Wreck sandwiches, offering a substantial and indulgent option for meat lovers.
- Digital Ordering Exclusivity
- Customers can only order the new Lucky 7 Sandwich through the Potbelly App, highlighting the growing trend of brands using digital platforms for exclusive items.
Who This Affects Most
- Fast Casual Dining
- The addition of secret menu items like the Lucky 7 Sandwich taps into the consumer demand for unique and exclusive dining experiences in the fast-casual industry.
- Delicatessen
- The Lucky 7 Sandwich's selection of premium cold cuts and cheeses showcases the innovation and creativity within the delicatessen industry.
- Mobile Apps
- The Potbelly App's role in featuring the exclusive Underground Menu highlights the digitalization of the fast-food industry through mobile applications.
