Potbelly is making its iconic 'A Wreck Salad' easier for fans to order by making it an exclusive Underground Menu offering.
Back by popular demand, Potbelly's A Wreck Salad is now available via the Potbelly app as part of the brand's mobile-exclusive Underground Menu. The hearty salad features a combination of hand-sliced turkey breast, hickory smoked ham, savory salami, Angus roast beef, pieces of Swiss cheese, diced hard-boiled egg, crisp cucumber slices, and grape tomatoes, all served on a bed of fresh field greens. The salad is then topped with a creamy buttermilk ranch dressing to tie all the ingredients together.
To celebrate the return of the salad, now through January 7th, customers can get a free entrée on their next order when they try any salad as a member of Potbelly Perks.
Image Credit: Potbelly
What Makes This Trend Stand Out
- Mobile-exclusive Menu
- Potbelly is offering its iconic 'A Wreck Salad' exclusively on its mobile app, introducing a trend of mobile-exclusive menus.
- Underground Menu
- Potbelly's 'A Wreck Salad' is now part of the brand's Underground Menu, showcasing the trend of secret menu items.
- Customizable Salad
- Potbelly's 'A Wreck Salad' allows customers to customize their salad ingredients, reflecting the trend of personalized food options.
Sectors Adopting This
- Fast Food
- The mobile-exclusive menu and customizable options of Potbelly's 'A Wreck Salad' present disruptive innovation opportunities in the fast food industry.
- Restaurant
- The introduction of Potbelly's Underground Menu, featuring the 'A Wreck Salad,' creates a disruptive innovation opportunity for the restaurant industry.
- Mobile App
- Potbelly's mobile-exclusive menu, accessible through their app, represents a disruptive innovation opportunity for the mobile app industry.
