Potbelly is giving the fans more of what they want by adding one of its most requested items, the Clubby Sandwich, to its mobile app menu.
The Clubby Sandwich is a very popular sandwich that's frequently requested from Potbelly's secret Underground Menu. Now, fans can officially order the sandwich from the brand's mobile app starting May 29, 2023. This mobile-exclusive offering consists of roasted turkey breast, hickory smoked ham, crispy applewood-smoked bacon strips, provolone cheese, buttermilk ranch lettuce, and sliced tomato, all served on your choice of bread.
To sweeten the deal, Potbelly Perks members who purchase the Clubby Sandwich between May 29 and June 4, will receive one free Original sized sandwich on their next visit.
Image Credit: Potbelly
What Makes This Trend Stand Out
- Mobile App Menus
- As more restaurants expand their mobile app offerings, there is an opportunity for the development of innovative mobile-exclusive menu items.
- Underground Menus
- The popularity of secret menus creates a potential for businesses to launch limited-time, exclusive menu items that can create a buzz and attract new customers.
- Perks Programs
- Businesses can incentivize repeat customers and drive sales by offering exclusive perks and rewards for purchases made through a mobile app or loyalty program.
Sectors Adopting This
- Fast Food
- Fast food chains have the opportunity to differentiate themselves in a crowded market by offering unique menu items exclusively through their mobile apps.
- Technology
- Tech companies can pursue partnerships with restaurants to develop mobile app platforms that offer exclusive menu items and perks for customers.
- Marketing
- Marketing agencies can help restaurants create targeted campaigns around exclusive mobile app offerings to drive user acquisition and engagement.
