The value wars continue in the QSR industry as brands vie for consumer attention and patronage, which is seeing companies take a stronger stance with competitive offerings as seen with this Potbelly sandwich combo deal.
The combo is priced at $7.99 and includes your choice of a Turkey, Ham or Skinny Chicken sandwich alongside a side of chips and a regular size fountain drink. The combo deal is a limited time offering only available at participating locations for a short time. The meal deal is arriving alongside an additional promotion taking place from August 28 through September 29 that offers kids a free combo meal with the purchase of an adult meal every weeknight starting at 5pm.
The Potbelly sandwich combo deal is also being offered at the same time as a new one day only deal on August 27, 2024 that will will let customers buy-one-get-one-free on the brand's Original sandwiches through its app or website.
Image Credit: Potbelly
Why This Trend Is Growing
- Value-driven Meal Deals
- The introduction of value-oriented combo meals is reshaping consumer expectations in the quick-service restaurant sector.
- Family-centric Promotions
- Promotions targeting families, such as free kids’ meals with the purchase of adult combos, are fostering stronger brand loyalty and increased foot traffic during peak hours.
- Digital-exclusive Offers
- One-day-only offers and app-exclusive promotions are leveraging digital platforms to drive in-store and online traffic.
Industries Being Reshaped
- Quick-service Restaurants
- The competitive pricing strategies and value meal combos in QSRs are intensifying, with brands continuously innovating to capture a larger market share.
- Food and Beverage
- Innovative meal deal structures in the F&B industry are increasing consumer spend per visit while enhancing overall dining experience.
- Digital Marketing
- The surge in app-based promotions is transforming traditional marketing, emphasizing the importance of digital engagement and targeted offers.
