The Arby's Carnimore Meal is being tested by the brand as a lower cost combo meal that's focused on cost savings and value to help catch the attention of today's discerning consumer. The meal deal is being offered in Kansas where customers can enjoy their choice of double meat sandwich including the Double Roast Beef, Double Beef 'n Cheddar, Double Turkey Melt and Double Ham Melt options. The meal also comes with a side of Curly Fries, Crinkle Fries or Potato Cakes along with a medium fountain drink.
The Arby's Carnimore Meal is priced at $7.99 to give it a competitive edge of the brand's existing meal deals as well as what the competition is currently offering.
Image Credit: Arby's
What's Driving This Trend
- Value-driven Meal Bundles
- Innovative meal bundles like the Carnimore Meal capitalize on consumer demand for cost-effective dining solutions while maintaining product variety.
- Customization in Fast-food Combos
- The offering of choice between different sandwiches and sides highlights a growing trend towards customization in quick-service restaurant meals.
- Competitive Pricing Strategies
- Arby's focus on pricing its meal below competitors showcases a broader trend in the QSR industry where aggressive pricing strategies are used to attract budget-conscious consumers.
Who This Affects Most
- Quick-service Restaurants
- QSRs are increasingly emphasizing value-centric menu offerings that resonate with price-sensitive customers seeking variety and affordability.
- Food and Beverage
- The food and beverage sector is adapting with more consumer-tailored meal options that focus on delivering diverse yet economical dining experiences.
- Consumer Goods and Retail
- Retailers and consumer goods companies are leveraging strategic pricing and distinctive product bundles to enhance the appeal of their value propositions.
