Category
Business
Surprise Merch
Trend cluster
Category
Omnichannel
Assistance
Brands create seamless shopping micro-moments through digital assistance.
3.6
Trend score
Trend
What is the Omnichannel Assistance trend?
Omnichannel Assistance: Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online through e-commerce or in-store brick and mortar, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer.
Trend themes
Themes within the Omnichannel Assistance trend
Three behaviours holding the trend together01
Omnichannel Assistance
Brands are offering personalized assistive functions that help make shopping more seamless by enhancing the shopper experience through impactful micro-moments.
02
Reward-Finding Shopping Apps
Apps like 'Dosh' work to find opportunities for consumers when it comes to cash back shopping for regular purchases and bigger ticket items like travel.
03
Ethical Shopping Extensions
Extensions like DoneGood's suggest alternatives when shopping online and offer exclusive discounts from socially responsible brands.
Industry implications
What the Omnichannel Assistance trend means for industry
Where the trend changes the playbookFor
Retail
The use of omnichannel assistance, reward-finding shopping apps, and ethical shopping extensions can significantly improve the shopping experience and foster customer loyalty.
For
Mobile Payment Solutions
Samsung Pay's Shopping feature allows users to make direct purchases from local online shopping malls and earn reward points, contributing to the growth of mobile payment solutions.
For
Fashion Retail
TV series outfit retailers like the Dote app offer a new way to shop for clothing items inspired by characters in popular shows, appealing to younger female demographics.
Workshop question
What alternative platforms could your brand tap into to offer your consumer an elevated experience?
Trend signals
Trend signals for Omnichannel Assistance
Trend score 3.6 out of 10, from popularity 61%, activity 38%, freshness 8%.
Popularity61%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Omnichannel Assistance trend
5 featured examples from Mar 24 to Oct 28, 2017CategoryBusiness
Retail Comparison Apps
The FindSimilar App Helps Shoppers at Hammerson Stores Discover New Items
Retailers can enhance the in-store shopping experience and compete with e-commerce giants by leveraging technology like the FindSimilar app.
CategoryTech
Reward-Finding Shopping Apps
'Dosh' Finds Cash Back Shopping Opportunities Automatically
Disruptive innovation opportunity: Introduce a technology-driven solution to enhance the shopping experience by automatically applying rewards and discounts.
CategorySocial Good
Ethical Shopping Extensions
DoneGood's Chrome Plugin Suggests Alternatives When Shopping Online
An industry that can benefit from the disruptive innovation of ethical shopping extensions by attracting conscious consumers and helping them make ethical purchasing choices.
CategoryTech
TV Series Outfit Retailers
The Dote App Lets Consumers Shop Outfits as Seen on 'The Bold Type'
Examine how e-commerce platforms can integrate with television shows to enhance the shopping experience for viewers.
CategoryBusiness
Mobile Mall Wallets
Samsung Pay Members Can Now Use the Mobile Payment Card App for Online Malls
Retailers can benefit from developing digital payment options like Samsung Pay, as well as implementing points-based rewards programs to incentivize future purchases.
