Brands create seamless shopping micro-moments through digital assistance
Implications - Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online through e-commerce or in-store brick and mortar, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer.
Workshop Question - What alternative platforms could your brand tap into to offer your consumer an elevated experience?