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Omnichannel Assistance

Brands create seamless shopping micro-moments through digital assistance

Implications - Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online through e-commerce or in-store brick and mortar, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer.

SCORE 5.3

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 43 Examples: 42,460 Total Clicks

Date Range: Mar 17 - Oct 17

Trending: This Year and Mild

Consumer Insight Topics: Tech Mobile Business New Ventures Retail

Featured Examples

Retail Comparison Apps - The FindSimilar App Helps Shoppers at Hammerson Stores Discover New Items

SCORE 6.2

Warm 800 Clicks Pub: Apr 10, 17

Retail Comparison Apps

Hammerson, a European retail owner, manager, and developer, has recently debuted its new FindSimilar app to rave reviews from consumers who made use of it. The app, which was developed by tech... [More]

Reward-Finding Shopping Apps - 'Dosh' Finds Cash Back Shopping Opportunities Automatically

SCORE 6

Warm 839 Clicks Pub: Apr 21, 17

Reward-Finding Shopping Apps

'Dosh' Finds Cash Back Shopping Opportunities Automatically

The ‘Dosh’ app works to find opportunities for consumers when it comes to cash back shopping for regular purchases and bigger ticket things like travel. Requiring no lengthy searching, &#... [More]

Ethical Shopping Extensions - DoneGood's Chrome Plugin Suggests Alternatives When Shopping Online

SCORE 4.6

Average 320 Clicks Pub: May 3, 17

Ethical Shopping Extensions

DoneGood's Chrome Plugin Suggests Alternatives When Shopping Online

The two reasons people often cite for not shopping more ethically is a difficulty in finding socially responsible brands and cost. DoneGood’s Chrome extension seeks to solve both problems. The... [More]

TV Series Outfit Retailers - The Dote App Lets Consumers Shop Outfits as Seen on 'The Bold Type'

SCORE 4.8

This Year and Average 240 Clicks Pub: Oct 28, 17

TV Series Outfit Retailers

The Dote App Lets Consumers Shop Outfits as Seen on 'The Bold Type'

‘The Bold Type’ is an American drama series, which follows a group of stylish women in the publishing world, so it’s no surprise that a new companion app has been created, which... [More]

Mobile Mall Wallets - Samsung Pay Members Can Now Use the Mobile Payment Card App for Online Malls

SCORE 2.7

Mild 201 Clicks Pub: Mar 24, 17

Mobile Mall Wallets

Samsung Pay Members Can Now Use the Mobile Payment Card App for Online Malls

Samsung Pay was introduced as a mobile payment card network that offers a digital replacement for a variety of physical credit, debit, membership and rewards cards. One of the newest features to be... [More]