Ziggy's Wish recently wrote a blog post on how their business organization and model is transforming to become a social enterprise. Before we explore this interesting take on social media integration, let's focus on what exactly this innovative publisher does. "We use cross-media storytelling because it allows us to reach the widest audiences – through our print and digital products, textiles, tools and live events – in the most empathetic and powerful ways possible," they write on their website about what exactly they do.
In the small subjection of social enterprise that comprises media, marketing and publishing (that is, storytelling), words and display are super important, which is why we return to the blog post where they outline a few tenets of social enterprise and consider why they qualify. This is an open and transparent way of making sure social enterprise stays a conversation -- and not a doctrine.
Ziggy's Wish website
Ziggy's Wish on Twitter