The Hello Kitty NEXEN Tires were unveiled by the brand as a collaboration with Sanrio to provide fans of the cartoon cat to outfit their vehicle with a touch of friendly feline fun. The tires come in two models including one with the outline of Hello Kitty on the sidewall and another showing the Sanrio character Cinnamoroll. The collaboration tires were shown off by both brands at the Sanrio Expo 2017 to the delight of fans worldwide who are eager to outfit their car with the cheerful imagery.
Car modifications remain a popular method for drivers to upgrade or personalize their vehicle, which is seeing brands expand offerings to different demographics. This is seen with the Hello Kitty NEXEN Tires, which are designed for young female drivers to utilize when seeking out ways to accent their ride.