Rose Gold Hip Packs

Eastpak's Newest Waist-Carried Pack Features a Shimmering Colorway

Eastpak is helping fashion-forward consumers transition to the colder months with this shimmering rose gold hip pack.

The waist-carried packs, which were popular accessories throughout the 80s and 90s, have recently reemerged, as a fashionable and nostalgic means of storing one's goods. When lugging around a backpack isn't convenient, these comfortable fanny packs serve as an ideal solution, providing optimal storage for one's phone, wallet or other miscellaneous items.

The glistening colorway presented on Eastpak's newest product elicits a nostalgic vibe that features a contemporary twist. Perfect for sprucing up any outfit, this gorgeously golden accessory can comfortably fit under a wearer's winter coat, to offer an ideal means of both storage and style.

Retro Waist Packs
Reimagining waist packs with past fashion trends to create new modern fashion statements.
Shimmering Accessories
Incorporating light-catching elements on accessories to elevate basic everyday items into statement pieces.
Fashionable Convenience
Designing fashionable solutions to everyday problems, creating accessible products for the modern on-the-go consumer.

Sectors Adopting This

Fashion
Exploring opportunities to incorporate practical, stylish products with contemporary design elements.
Accessories
Innovating and reimagining the potential uses and design of accessories to capture new markets and trends.
Consumer Goods
Integrating fashion and function to create visually appealing yet practical everyday products for the modern consumer.
SCORE
1.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 14%
Freshness 8%

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