TheTake AI's Machine Learning Recognizes and Marks Brands in Films

 - Feb 13, 2017
References: thetake & techcrunch
Product placement has long been an aspect of the Hollywood movie industry, but TheTake AI is using modern technology to make the process more effective for companies investing in getting their products into films. The machine learning algorithm automatically recognizes the various brands used in films and presents them to at-home viewers through a shopping interface, letting consumers purchase those products on the spot if they so desire.

Since films don't have ad breaks, product placement has survived as a great way to get a product in front of viewers without having to break up the action. In the past, the risk for a company spending money on product placement is that consumers simply won't recognize it amidst the plot. TheTake AI ensures that this won't happen.