'Runway to Runway' is the name of a new fashion-focused travel rewards program from Etihad Airways that specifically caters to the international fashion community.
Traveling from New York to Paris to Milan is an essential part of someone in the fashion industry, and the airway's newest rewards program recognizes this fact. With the Runway to Runway program, members are eligible to receive special corporate rates, invitations to exclusive fashion events and discounts on cargo transport, among other benefits when flying for photoshoots or fashion events.
Etihad unveiled its Runway to Runway program at New York Fashion Week by hosting an invite-only dinner on the runway for VIPs in collaboration with online retailer Moda Operandi. Guests at the exclusive event included Emily Ratakowski and the designers behind Marchesa.