Category
Lifestyle
Assisted Choices
Trend cluster
Category
Redeeming
Mead
The mythical fermented honey-based beverage is given new life.
2.9
Trend score
Trend
What is the Redeeming Mead trend?
Redeeming Mead: As consumers have become well-versed in the offerings of local craft beer and wine makers, many are embracing mead as a distinct category of its own, similarly to cider. Highlighting a curious consumer nature and an innate comfort toward old world remedies, this progression also demonstrates a yearning for more varied drinking experiences.
Trend themes
Themes within the Redeeming Mead trend
Three behaviours holding the trend together01
Craft Mead Brewing
Consumers are embracing mead as a distinct category of its own, similarly to cider.
02
Innovative Mead-Making Devices
The device simplifies the process of brewing with just three simple steps.
03
Natural Ingredients In Mead
The Moonlight Meadery prides itself on its specialized concoctions that have come from its vast knowledge and careful selection of natural local ingredients.
Industry implications
What the Redeeming Mead trend means for industry
Where the trend changes the playbookFor
Craft Brewing Industry
Businesses can take advantage of the growing interest in small, creative, and local breweries.
For
DIY-Inspired Stores and Products
Retailers and product makers can provide easy access and empowerment for consumers to create DIY-inspired products.
For
Alcoholic Beverage Industry
The traditional alcoholic beverage industry can seek new ways to create and market their products, moving beyond established categories like beer and wine.
Workshop question
What is an old tradition within your industry that you could better leverage?
Trend signals
Trend signals for Redeeming Mead
Trend score 2.9 out of 10, from popularity 34%, activity 45%, freshness 8%.
Popularity34%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Redeeming Mead trend
10 featured examples from Dec 16, 2014 to Jan 18, 2020CategoryLifestyle
Modernized Mead Spirits
The Gosnells Vintage Mead Was Crafted for "The Modern Palate"
The craft beverage industry can explore the opportunity to create modernized mead spirits that cater to the evolving preferences of consumers.
CategoryLifestyle
Manuka Honey Wines
Kiwi Manuka's Honey Wine Offers an Upscale Take on Mead
Capitalizing on honey's unique flavor by introducing a specialty range of wines to upscale markets.
CategoryLifestyle
Internationally-Inspired Craft Meaderies
Superstition Meadery Sources Unique Global Ingredients
The rising popularity of mead is driving growth in the craft beverage industry, with opportunities for new meaderies to enter the market and offer unique products.
CategoryLifestyle
Egg White Cocktails
This Creative Cocktail Called the Mead of Poetry Calls for an Egg White
Incorporating egg white cocktails into their offerings, bars and restaurants can attract customers seeking unique drinking experiences.
CategoryLifestyle
Actor-Owned American Meaderies
The All-Wise Meadery in NYC is Owned by Dylan Sprouse
The food and beverage industry continues to see innovation with increasing attention paid to unique, and locally sourced products.
CategoryLifestyle
At-Home Cider Brewers
This Machine Converts Fruit Into Craft Ciders and Wine
Alchema's cider brewer disrupts the craft beverage industry by empowering consumers to create their own unique alcoholic beverages at home, challenging traditional models of produ…
CategoryLifestyle
DIY-Inspired Meaderies
Enlightenment Wines Experiments with Natural Ingredients for Unique Flavors
Meaderies can tap into the market of DIY enthusiasts by providing resources and ingredients for customers to create their own mead at home.
CategoryLifestyle
Sparkling Mead Beverages
Lyme Bay Winery Introduced Two New Jack Ratt Meads
The introduction of canned mead products and the trend towards lower alcohol beverages can disrupt the traditional alcoholic beverage industry.
CategoryLifestyle
Low-Alcohol Mead Beverages
Mead-Maker Gosnells Developed 0.5% ABV Gosnells Low Alc
Innovation in low-alcohol and non-alcoholic beverages can be a disruptive opportunity for companies operating in the alcoholic beverages industry.
CategoryLifestyle
Diversity Focused Meaderies
The Moonlight Meadery Uses Non-Pasteurized Honey and Unique Spices
Craft beverage industry, including mead, is ripe for disruptive innovation through unique production methods and flavor profiles.
