The mythical fermented honey-based beverage is given new life
Implications - As consumers have become well-versed in the offerings of local craft beer and wine makers, many are embracing mead as a distinct category of its own, similarly to cider. Highlighting a curious consumer nature and an innate comfort toward old world remedies, this progression also demonstrates a yearning for more varied drinking experiences.
Workshop Question - What is an old tradition within your industry that you could better leverage?
Trend Themes
1. Craft Mead Brewing - Consumers are embracing mead as a distinct category of its own, similarly to cider.
2. Innovative Mead-making Devices - The device simplifies the process of brewing with just three simple steps.
3. Natural Ingredients in Mead - The Moonlight Meadery prides itself on its specialized concoctions that have come from its vast knowledge and careful selection of natural local ingredients.
Industry Implications
1. Craft Brewing Industry - Businesses can take advantage of the growing interest in small, creative, and local breweries.
2. Diy-inspired Stores and Products - Retailers and product makers can provide easy access and empowerment for consumers to create DIY-inspired products.
3. Alcoholic Beverage Industry - The traditional alcoholic beverage industry can seek new ways to create and market their products, moving beyond established categories like beer and wine.
