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Redeeming Mead

The mythical fermented honey-based beverage is given new life

Implications - As consumers have become well-versed in the offerings of local craft beer and wine makers, many are embracing mead as a distinct category of its own, similarly to cider. Highlighting a curious consumer nature and an innate comfort toward old world remedies, this progression also demonstrates a yearning for more varied drinking experiences.
Workshop Question - What is an old tradition within your industry that you could better leverage?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 63 Examples:
173,586 Total Clicks
Date Range:
Dec 14 — Dec 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Modernized Mead Spirits
Modernized Mead Spirits
The Gosnells Vintage Mead Was Crafted for "The Modern Palate"
The Gosnells Vintage Mead 2018 was created to update the traditional spirit specifically for the “the modern palate.” The modernized mead spirit is said to have a drier style, a lower... MORE
Internationally-Inspired Craft Meaderies
Internationally-Inspired Craft Meaderies
Superstition Meadery Sources Unique Global Ingredients
With the growing popularity of mead among young consumers, Superstition Meadery is paving the way for the world’s oldest beverage to become as commonplace as beer or cider. Superstition... MORE
Manuka Honey Wines
Manuka Honey Wines
Kiwi Manuka's Honey Wine Offers an Upscale Take on Mead
New Zealand’s manuka honey is produced by bees that pollinate the native manuka bush, creating one of the most beneficial and sought-after forms of honey in the world—Kiwi Manuka is now... MORE
Egg White Cocktails
Egg White Cocktails
This Creative Cocktail Called the Mead of Poetry Calls for an Egg White
Using an egg white in a mixed drink is pretty out there as far as creative cocktail recipes go. Dubbed the ‘Mead of Poetry,’ the libation was crafted by a mixologist team from CH Favorite.... MORE
Actor-Owned American Meaderies
Actor-Owned American Meaderies
The All-Wise Meadery in NYC is Owned by Dylan Sprouse
Dylan Sprouse, an actor who’s best known for his work with his twin brother Cole on ‘The Suite Life of Zack & Cody,’ is gearing up to open the All-Wise Meadery in the heart of... MORE
At-Home Cider Brewers
At-Home Cider Brewers
This Machine Converts Fruit Into Craft Ciders and Wine
The ‘Alchema’ cider brewer takes only two weeks to make craft cider or mead and can even make wine if the user is willing to wait 16 weeks. The device simplifies the process of brewing... MORE
DIY-Inspired Meaderies
DIY-Inspired Meaderies
Enlightenment Wines Experiments with Natural Ingredients for Unique Flavors
Enlightenment Wines, a meadery in New York, was founded by Marks and Raphael Lyon, with the help of Anthony Rock. In order to offer East Williamsburg alcoholic drinks that have been largely... MORE
Sparkling Mead Beverages
Sparkling Mead Beverages
Lyme Bay Winery Introduced Two New Jack Ratt Meads
Lyme Bay Winery’s two new Jack Ratt meads, Cyser and Sparkling Mead, offer a refreshingly modern take on mead, especially as both products are available in ready-to-drink canned formats. While... MORE
Low-Alcohol Mead Beverages
Low-Alcohol Mead Beverages
Mead-Maker Gosnells Developed 0.5% ABV Gosnells Low Alc
Thanks to rising interests in low- and no-alcohol products, consumers are being introduced to a range of reinvented beer, wine and spirits—and London-based meadery Gosnells is contributing to the... MORE
Diversity Focused Meaderies
Diversity Focused Meaderies
The Moonlight Meadery Uses Non-Pasteurized Honey and Unique Spices
Located in Londonderry, New Hampshire, the Moonlight Meadery prides itself on its specialized concoctions that have come from its vast knowledge and careful perfection of “the world’s... MORE

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Celebrity Songstress-Inspired Beers
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Sparkling Switchel Beverages
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Local Honey Alcohol
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Ethanology's 'Mel Vocatus' is 80 Proof Liquor Derived Completely from Honey
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Citrusy Non-Alcoholic Margaritas
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Fermented Strawberry Beverages
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Test Kitchen Dinner Reservations
Test Kitchen Dinner Reservations
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AR Cocktail Menus
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Multi-Sensory Cocktail Sprays
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Opulent Cruise Ship Pubs
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The Bonded Store Cocktail Bar Offers Craft Cocktails While at Sea
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This Gastropub Puts a Modern Twist to Classic Filipino Cuisine
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The Smirnoff Cider Range Offers Tropical Notes Paired with Vodka Fermentation
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The Cosmic Vegan Donut Recipe Features Designs That Are Out of This World
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