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Redeeming Mead

The mythical fermented honey-based beverage is given new life

Implications - As consumers have become well-versed in the offerings of local craft beer and wine makers, many are embracing mead as a distinct category of its own, similarly to cider. Highlighting a curious consumer nature and an innate comfort toward old world remedies, this progression also demonstrates a yearning for more varied drinking experiences.

Workshop Question - What is an old tradition within your industry that you could better leverage?

SCORE 3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 44 Examples: 138,646 Total Clicks

Date Range: Dec 14 - May 17

Trending: Mild

Consumer Insight Topics: Lifestyle Health Drinking

Featured Examples

Internationally-Inspired Craft Meaderies - Superstition Meadery Sources Unique Global Ingredients

SCORE 4.1

Average 586 Clicks Pub: May 4, 17

Internationally-Inspired Craft Meaderies

Superstition Meadery Sources Unique Global Ingredients

With the growing popularity of mead among young consumers, Superstition Meadery is paving the way for the world’s oldest beverage to become as commonplace as beer or cider. Superstition... [More]

Egg White Cocktails - This Creative Cocktail Called the Mead of Poetry Calls for an Egg White

SCORE 2.9

Mild 1,201 Clicks Pub: Dec 16, 14

Egg White Cocktails

This Creative Cocktail Called the Mead of Poetry Calls for an Egg White

Using an egg white in a mixed drink is pretty out there as far as creative cocktail recipes go. Dubbed the ‘Mead of Poetry,’ the libation was crafted by a mixologist team from CH Favorite.... [More]

Actor-Owned American Meaderies - The All-Wise Meadery in NYC is Owned by Dylan Sprouse

SCORE 3.7

Mild 235 Clicks Pub: May 4, 17

Actor-Owned American Meaderies

The All-Wise Meadery in NYC is Owned by Dylan Sprouse

Dylan Sprouse, an actor who’s best known for his work with his twin brother Cole on ‘The Suite Life of Zack & Cody,’ is gearing up to open the All-Wise Meadery in the heart of... [More]

At-Home Cider Brewers - This Machine Converts Fruit Into Craft Ciders and Wine

SCORE 2.5

Untested 428 Clicks Pub: Jul 26, 16

At-Home Cider Brewers

This Machine Converts Fruit Into Craft Ciders and Wine

The ‘Alchema’ cider brewer takes only two weeks to make craft cider or mead and can even make wine if the user is willing to wait 16 weeks. The device simplifies the process of brewing... [More]

DIY-Inspired Meaderies - Enlightenment Wines Experiments with Natural Ingredients for Unique Flavors

SCORE 2.1

Untested 189 Clicks Pub: May 4, 17

DIY-Inspired Meaderies

Enlightenment Wines Experiments with Natural Ingredients for Unique Flavors

Enlightenment Wines, a meadery in New York, was founded by Marks and Raphael Lyon, with the help of Anthony Rock. In order to offer East Williamsburg alcoholic drinks that have been largely... [More]

Diversity Focused Meaderies - The Moonlight Meadery Uses Non-Pasteurized Honey and Unique Spices

SCORE 1.4

Untested 80 Clicks Pub: May 4, 17

Diversity Focused Meaderies

The Moonlight Meadery Uses Non-Pasteurized Honey and Unique Spices

Located in Londonderry, New Hampshire, the Moonlight Meadery prides itself on its specialized concoctions that have come from its vast knowledge and careful perfection of “the world’s... [More]