The mythical fermented honey-based beverage is given new life
Implications - As consumers have become well-versed in the offerings of local craft beer and wine makers, many are embracing mead as a distinct category of its own, similarly to cider. Highlighting a curious consumer nature and an innate comfort toward old world remedies, this progression also demonstrates a yearning for more varied drinking experiences.
Workshop Question - What is an old tradition within your industry that you could better leverage?
Trend Themes
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Craft Mead Brewing — Consumers are embracing mead as a distinct category of its own, similarly to cider.
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Innovative Mead-making Devices — The device simplifies the process of brewing with just three simple steps.
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Natural Ingredients in Mead — The Moonlight Meadery prides itself on its specialized concoctions that have come from its vast knowledge and careful selection of natural local ingredients.
Industry Implications
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Craft Brewing Industry — Businesses can take advantage of the growing interest in small, creative, and local breweries.
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Diy-inspired Stores and Products — Retailers and product makers can provide easy access and empowerment for consumers to create DIY-inspired products.
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Alcoholic Beverage Industry — The traditional alcoholic beverage industry can seek new ways to create and market their products, moving beyond established categories like beer and wine.
