New Zealand's manuka honey is produced by bees that pollinate the native manuka bush, creating one of the most beneficial and sought-after forms of honey in the world—Kiwi Manuka is now offering a honey wine that offers a unique way for consumers to enjoy the taste of the honey. Kiwi Manuka's Mānuka Honey Wine boasts elegant packaging that shows off the vibrant honey color of the product with a simple black, white and gold label that references the beauty of the manuka flower in nature.
Kiwi Manuka also offers a Mānuka Honey Liqueur that also shares the distinctive taste and texture of honey.
The limited-edition products are sold in elegant boxes along with drinking glasses, which makes the sets perfect for gifting.
Why This Trend Is Growing
- Manuka Honey Beverages
- Expanding the potential of manuka honey in beverages, offering benefits to health-conscious consumers.
- Luxury Alcohol Packaging
- Innovative packaging design can be an effective way to increase consumption of high-end alcoholic beverages.
- Honey-based Spirits and Liqueurs
- Creating an alternative category of Distilled Spirits with drinks that retain the flavor of honey, representing a novel concept for bars and nightclubs.
Industries Being Reshaped
- Alcohol and Wine
- Capitalizing on honey's unique flavor by introducing a specialty range of wines to upscale markets.
- Food and Beverage
- Expanding the concept of natural ingredients in food and drinks through an increase in demand for manuka honey-based products.
- Hospitality and Tourism
- Innovative packaging can influence the value perception of drinks and encourage tourism to specific destinations.
