Hive Mind Sparkling Mead Marries Pioneering Techniques & Modern Tastes
Laura McQuarrie — May 20, 2023 — Lifestyle
References: wales247
Wye Valley Meadery and Hive Mind Brewery rebranded together under a new name, the Hive Mind Mead & Brew Co., and the company is now introducing a new range of Hive Mind Sparkling Mead in cans. These sparkling drinks share a taste of natural ingredients and British honey, including honey straight from hives in the Wye Valley.
The naturally flavored sparkling mead beverages are available in four flavors (ginger, elderflower, rhubarb and pure honey,) each with 4% ABV. This new launch coincides with World Bee Day, an occasion that brings awareness and support to pollinators. Soon, this range will be expanded to include two additional flavors: sour cherry, and honey and hops.
Consumer perceptions of mead, the ancient honey-based beverage, have been refreshed in recent years. Once considered niche or obscure, mead has gained popularity as an artisanal, enchanting honey wine.
The naturally flavored sparkling mead beverages are available in four flavors (ginger, elderflower, rhubarb and pure honey,) each with 4% ABV. This new launch coincides with World Bee Day, an occasion that brings awareness and support to pollinators. Soon, this range will be expanded to include two additional flavors: sour cherry, and honey and hops.
Consumer perceptions of mead, the ancient honey-based beverage, have been refreshed in recent years. Once considered niche or obscure, mead has gained popularity as an artisanal, enchanting honey wine.
Trend Themes
1. Sparkling Mead Trend - The trend of producing sparkling mead beverages with natural ingredients and honey is on the rise, with a potential for further flavor experimentation and packaging innovation.
2. Beverage Can Trend - The trend of packaging alcoholic beverages in cans is gaining momentum, providing a disruptive opportunity for beverage companies to expand their distribution channels and cater to consumers' convenience needs.
3. Honey-based Beverage Trend - The trend of rediscovering honey and crafting beverages based on this natural ingredient is creating a new niche market for beverage companies to tap into.
Industry Implications
1. Beverage Industry - The beverage industry can explore the production of sparkling mead beverages and identify opportunities for unique flavor combinations that cater to modern tastes and preferences.
2. Packaging Industry - The packaging industry can leverage the demand for canned alcoholic beverages to offer innovative and eco-friendly packaging solutions, such as biodegradable cans and alternatives to plastic rings.
3. Sustainable and Ethical Branding Industry - The trend of supporting local honey hives and promoting environmental sustainability can inspire beverage companies to adopt similar values and incorporate them into their branding and marketing strategies.
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