Modernized Mead Spirits

The Gosnells Vintage Mead Was Crafted for "The Modern Palate"

The Gosnells Vintage Mead 2018 was created to update the traditional spirit specifically for the "the modern palate." The modernized mead spirit is said to have a drier style, a lower ABV and a complex flavor provide with notes of blackcurrant and spice. This product is said to be completely different from other products by Gosnells, like its first vintage made from 100% London honey.

As Tom Gosnell puts it, “Mead has come a long way from the days of monks, sorcery and enchanted castles. US Mead makers are looking to the future, and not to the past, unhindered by our British monastic tradition of making it deep yellow, at high alcohol and outrageously sweet."

Thanks to the way mead is being updated for contemporary audiences, mead is becoming an alternative to wine in restaurants.

Modernized Mead Spirits
The modernization of mead spirits is catering to the preferences of the modern palate.
Drier Style Mead
Creating mead with a drier style offers a refreshing alternative to traditional sweet mead.
Mead as an Alternative to Wine
The modernization of mead is positioning it as a viable alternative to wine in restaurants.

Where This Applies

Craft Beverage Industry
The craft beverage industry can explore the opportunity to create modernized mead spirits that cater to the evolving preferences of consumers.
Hospitality Industry
The hospitality industry can embrace mead as an alternative to wine, providing unique and diverse options for their customers.
Alcoholic Beverage Industry
The alcoholic beverage industry can capitalize on the modernization of mead by offering drier style mead to cater to the changing tastes of consumers.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 15%
Freshness 8%

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