Bemuse makes low-alcohol sparkling mead that helps to address the fact that consumers are looking for options that are lower in alcohol, or free from alcohol entirely. The product is said to have a natural color that's comparable to sparkling white wine yet it only has 40 calories per can and 0.5% alcohol.
The brand is introducing its sparkling mead beverages in conveniently packaged cans and four natural flavors: Raspberry; Tarragon, Basil & Hops; Ginger & Cardamom; and a craft beer-style Hops. These varieties range from sweet and fruity to herbaceous and spicy, and they promise to satisfy a range of drinkers, whether they are simply looking to explore new flavors or cut back on their consumption of alcohol with a refreshingly different kind of drink.
Key Themes Behind This Trend
- Low-alcohol Beverages
- Opportunity to create new low-alcohol beverages to meet the demand for healthier drinking options.
- Convenient Packaging
- Innovative packaging solutions can be developed to capitalize on the convenience and portability trend.
- Flavor Innovation
- Opportunity for beverage makers to create unique and exciting flavor profiles to capture market share.
Where This Applies
- Beverage
- Beverage industry can create new low-alcohol options and develop new flavors to attract health-conscious consumers.
- Packaging
- Packaging industry can innovate to create more convenient and portable options for consumers to enjoy on-the-go.
- Hospitality
- Hospitality industry can incorporate low-alcohol beverages to cater to customers looking for healthier options and alternative drinking choices.
