With the growing popularity of mead among young consumers, Superstition Meadery is paving the way for the world's oldest beverage to become as commonplace as beer or cider.
Superstition Meadery is a Prescott, Arizona-based meadery that has produced more than 80 different types of mead. In addition to winning awards such as the Mazer Cup Gold Medal, the meadery has also been carving out a unique space in the category due to its innovative approach to making mead. For one, owners Jeff and Jen Herbert have traveled to more than 30 countries to source unique ingredients for their mead. The company also spends a great deal of time collaborating with breweries and other meaderies -- a practice that is common in the craft brewing scene, but relatively unheard of among mead producers.
With new varieties constantly on the docket, Superstition Meadery is paving the way for a new generation of mead-drinkers.