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Emotive Dining

Food and beverage products become unforgettable with mood-based experiences

Implications - There’s no doubt that eating can fill emotional needs, and brands are beginning to leverage the science behind this to consciously curate culinary experiences based on the consumer’s mood for next-level sensorial immersion. Consumers are starting to find more foods and beverages that match or impact their moods based on their desired effect, a shift in consumption that is directly impacted by the modern desire for complete customization in all areas.

Workshop Question - As consumers become used to increase customization, how can you tailor the experience of your product on a more individualistic level?
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
95,103 Total Clicks
Oct 15 - Aug 17
Average
LifestyleFoodHealthDrinking
Featured Examples
Mood-Enhancing Water - 'Happy Water' is Clinically Proven to Improve One's Mood
SCORE 6.5
Warm 5,798 Clicks Pub: Oct 28, 15
Mood-Enhancing Water
'Happy Water' is Clinically Proven to Improve One's Mood
Happy Water is more than just Lithia and alkaline spring water—it’s been clinically proven to uplift one’s mood after drinking, hence its seemingly unusual name. The water is... [More]
Aphrodisiac Seasoning Mixes - This Meat Rub from Lishman's of Ilkley is Designed to Induce Romance
SCORE 5.4
Warm 1,244 Clicks Pub: Feb 11, 16
Aphrodisiac Seasoning Mixes
This Meat Rub from Lishman's of Ilkley is Designed to Induce Romance
Butchers at Lishman’s of Ilkley in England recently debuted a aphrodisiac meat rub that is designed to get couples in the mood. With Valentine’s Day just around the corner, this... [More]
Mood-Boosting Cocktails - Barts is Serving Alcoholic Cocktail Drinks That are Rich in Serotonin
SCORE 4.2
Average 1,308 Clicks Pub: May 2, 16
Mood-Boosting Cocktails
Barts is Serving Alcoholic Cocktail Drinks That are Rich in Serotonin
A new menu of cocktail drinks was recently launched at London cocktail bar Barts with ingredients that are said to improve the ability for the mind and body to work at their best. The three... [More]
Hormone-Balancing Chocolate Bars - This Healthy Chocolate Bar Supports the Endocrine System
SCORE 3.8
Mild 1,398 Clicks Pub: May 6, 16
Hormone-Balancing Chocolate Bars
This Healthy Chocolate Bar Supports the Endocrine System
Rather than bring filled with refined sugars and other artificial sweeteners, this healthy chocolate bar from Not Your Sugar Mamas is packed with only feel-good ingredients. In particular, the... [More]
Stress-Reducing Airline Food - 'Monarch Mood Food' was Designed by a Food Psychologist
SCORE 3.4
Mild 336 Clicks Pub: Aug 28, 17
Stress-Reducing Airline Food
'Monarch Mood Food' was Designed by a Food Psychologist
Travel can be anxiety-inducing, but Monarch Airlines’ ‘Monarch Mood Food’ is designed to help passengers relax and better enjoy themselves while flying. The airline food was... [More]
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