Category
Lifestyle
Assisted Choices
Trend cluster
Category
Emotive
Dining
Food and beverage products become unforgettable with mood-based experiences.
4.1
Trend score
Trend
What is the Emotive Dining trend?
Emotive Dining: There’s no doubt that eating can fill emotional needs, and brands are beginning to leverage the science behind this to consciously curate culinary experiences based on the consumer’s mood for next-level sensorial immersion. Consumers are starting to find more foods and beverages that match or impact their moods based on their desired effect, a shift in consumption that is directly impacted by the modern desire for complete customization in all areas.
Trend themes
Themes within the Emotive Dining trend
Three behaviours holding the trend together01
Mood-based Experiences
Brands are leveraging the science behind eating to consciously curate culinary experiences based on the consumer’s mood for next-level sensorial immersion.
02
Healthful Food and Beverages
Consumers are seeking more foods and beverages that match or impact their moods based on their desired effect, a shift in consumption that is directly impacted by the modern desire for complete customization in all areas.
03
Functional Foods
Growing interest in healthy living has created room on the market for functional snacks that can be enjoyed guilt-free thanks to the healthful benefits they provide.
Industry implications
What the Emotive Dining trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can explore opportunities to create customized products that cater to the mood-based experiences and healthful food and beverage trends.
For
Wellness
The wellness industry can explore opportunities to integrate the mood-based experiences and functional foods trends into their services and offerings.
For
Travel
The travel industry can explore opportunities to integrate the mood-based experiences trend into their services and offerings to help reduce travel anxiety and stress.
Workshop question
As consumers become used to increase customization, how can you tailor the experience of your product on a more individualistic level?
Trend signals
Trend signals for Emotive Dining
Trend score 4.1 out of 10, from popularity 67%, activity 47%, freshness 8%.
Popularity67%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Emotive Dining trend
5 featured examples from Oct 28, 2015 to Aug 28, 2017CategoryLifestyle
Mood-Enhancing Water
'Happy Water' is Clinically Proven to Improve One's Mood
Developing functional beverage products that incorporate mood-boosting elements could provide a unique positioning for brands in the increasingly competitive beverage market.
CategoryNaughty
Aphrodisiac Seasoning Mixes
This Meat Rub from Lishman's of Ilkley is Designed to Induce Romance
The food and beverage industry can explore the production and promotion of aphrodisiac seasoning mixes for consumers seeking romantic dining experiences.
CategoryLifestyle
Mood-Boosting Cocktails
Barts is Serving Alcoholic Cocktail Drinks That are Rich in Serotonin
Opportunity for cocktail bars to differentiate themselves and attract customers by offering mood-boosting cocktails containing ingredients rich in serotonin.
CategoryLifestyle
Hormone-Balancing Chocolate Bars
This Healthy Chocolate Bar Supports the Endocrine System
As consumers seek healthier snack options, health food companies can satisfy demand with functional, nutrient-packed products.
CategoryWorld
Stress-Reducing Airline Food
'Monarch Mood Food' was Designed by a Food Psychologist
Airline companies can revolutionize the in-flight experience by providing stress-reducing food that improves passengers' mental and physical well-being.
