Category
Tech
Delegated Interfaces
Trend cluster
Category
Satirical
Guidance
Millennials rely on humor-driven tech in their transition to adulthood.
3.7
Trend score
Trend
What is the Satirical Guidance trend?
Satirical Guidance: Reframing day-to-day challenges to seem less intimidating, satirical comedy is being incorporated into helpful apps and assistive robotics, making the transition into adulthood more manageable for the Millennial demographic. Already heavily reliant on technology, Millennials entering this responsibility-laden stage of their lives are practically forming relationships with their trusted tech companions, looking for devices that not only help them in their day-to-day, but also alleviate some of their stress and anxiety through humor and personality.
Trend themes
Themes within the Satirical Guidance trend
Three behaviours holding the trend together01
Humor-driven tech
Satirical comedy is being incorporated into helpful apps and assistive robotics, making the transition into adulthood more manageable for the Millennial demographic.
02
Humanization of technology
Adding humor to AI humanizes the product, making it easier for consumers to interact with it comfortably.
03
Safe alternative means of transportation
To deter drinking and driving, easy-to-use apps like the Ekisupaato railway navigation app, that provide safe, alternative means of transportation home are essential.
Industry implications
What the Satirical Guidance trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Cakewalk fitness motivation app combines physical activity and humor, motivating users to exercise and stay active.
For
Technology and Software
Google has hired writers from The Onion and Pixar to add humor to its digital home assistant products.
For
Transportation
The development of apps like the Ekisupaato railway navigation app, which provides users with safe transportation options, is vital for the transportation industry to keep up with the needs of its consumers.
Workshop question
How are you preparing for the changing life-cycle of the Millennial demographic?
Trend signals
Trend signals for Satirical Guidance
Trend score 3.7 out of 10, from popularity 59%, activity 43%, freshness 8%.
Popularity59%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Satirical Guidance trend
4 featured examples from Jan 29, 2016 to Apr 8, 2017CategoryTech
Shaming Exercise Apps
Fitness Motivation App Cakewalk Will Shame Lazy Users on Social Media
Humorous fitness apps and socially integrated fitness apps can disrupt the health and wellness industry by providing unique motivation strategies for users.
CategoryPop Culture
Snarky Fitness Trackers
The Walk Against Humanity App Taunts You into Reaching Your Goals
Fitness companies can disrupt the market by incorporating humor into their tracking apps to appeal to users tired of mundane and non-engaging apps.
CategoryTech
Humorous Home Assistants
The Google Assistant AI has Been Programmed with Professional Jokes
Smart home system providers can stay ahead of the competition by adding humor and personality to their voice assistants.
CategoryTech
Inebriated Navigation Apps
The Ekisupaato Railway App Now Features a One-Touch 'Drunk Mode'
The transportation industry can explore integrating one-touch navigation features in their apps to provide safer and more convenient travel experiences.
