Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Google Assistant AI has Been Programmed with Professional Jokes

 - Oct 12, 2016
References: wsj & techcrunch
Google Assistant is the search giant's answer to other smart home systems like Alexa for Amazon's Echo Dot, and the Assistant AI is separating itself from competitors in a unique way. On top of a focus on things like clarity, recognition and ease of use, the Google Assistant AI is a smart home system with a sense of humor.

Adding humor to AI has multiple benefits. For one, a good joke or witticism from Siri or Alexa might get posted on blogs and social media, raising awareness for and interest in the product. But a funny AI also humanizes the product, making it easier for consumers to interact with it comfortably. As such, Google has hired writers from The Onion and Pixar to give Assistant a better chance of connecting with consumers on an emotional level.