The Google Assistant AI has Been Programmed with Professional Jokes
References: wsj & techcrunch
Google Assistant is the search giant's answer to other smart home systems like Alexa for Amazon's Echo Dot, and the Assistant AI is separating itself from competitors in a unique way. On top of a focus on things like clarity, recognition and ease of use, the Google Assistant AI is a smart home system with a sense of humor.
Adding humor to AI has multiple benefits. For one, a good joke or witticism from Siri or Alexa might get posted on blogs and social media, raising awareness for and interest in the product. But a funny AI also humanizes the product, making it easier for consumers to interact with it comfortably. As such, Google has hired writers from The Onion and Pixar to give Assistant a better chance of connecting with consumers on an emotional level.
Adding humor to AI has multiple benefits. For one, a good joke or witticism from Siri or Alexa might get posted on blogs and social media, raising awareness for and interest in the product. But a funny AI also humanizes the product, making it easier for consumers to interact with it comfortably. As such, Google has hired writers from The Onion and Pixar to give Assistant a better chance of connecting with consumers on an emotional level.
Trend Themes
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Humorous AI Assistants — AI assistants with programmed senses of humor can differentiate themselves from competitors by humanizing the product and generating increased social media shares.
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Creative AI Writing — Companies like Google are hiring writers with strong comedic abilities to help improve their AI's conversational fluency.
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Emotional Connection with AI — The use of humor in AI can help consumers feel more at ease when interacting with the technology, making an emotional and positive connection more likely.
Industry Implications
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Smart Home Systems — Smart home system providers can stay ahead of the competition by adding humor and personality to their voice assistants.
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Tech and Gadgets — Companies that create tech gadgets like smart speakers can hire humorists to improve their product's overall user experience.
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Entertainment Industry — Comedy writers can find new career opportunities in industries like AI design and development, providing skilled and creative copy to enhance the user experience.
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