The TomTom Touch Cardio is a more affordable alternative to the company's first fitness tracker, the TomTom Touch. Set for release in March of this year, the TomTom Touch Cardio is expected to cost about 30 percent less than the original model while still offering a host of key features.
In terms of functionality, the new fitness tracker will come with many of the features that consumers have come to expect from a wearable. These include things like a heart rate monitor, a step counter, a sleep tracker, and measures for calories burned and active time. These metrics will all be accessible on the device itself as well as through TomTom's brand new sports and fitness app.
Why This Trend Is Growing
- Affordable Fitness Trackers
- Disruptive innovation opportunity: Develop a cost-conscious fitness tracker with essential features at a lower price point.
- Key Feature Inclusion
- Disruptive innovation opportunity: Integrate essential fitness tracking features, such as heart rate monitor and sleep tracker, into wearable devices.
- Mobile App Integration
- Disruptive innovation opportunity: Create a mobile app that can sync and display fitness metrics for users of wearable devices.
Industries Being Reshaped
- Wearable Technology
- Disruptive innovation opportunity: Develop affordable fitness trackers with advanced features to cater to cost-conscious consumers.
- Sports and Fitness
- Disruptive innovation opportunity: Integrate wearable technology into sports and fitness activities to enhance tracking and performance monitoring.
- Mobile Application Development
- Disruptive innovation opportunity: Create mobile apps that provide comprehensive analytics and insights for users of fitness trackers.
