Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gamified
Cognition
Improving brain and body wellness takes precedence in Gen X and Boomer leisure.
2.2
Trend score
Trend
What is the Gamified Cognition trend?
Gamified Cognition: Trying to maintain the health of their brains as much as their bodies, the Gen X and Boomer demographics turn to brain-boosting games that can easily be incorporated into their day-to-day in an effort to improve cognitive well-being. Adapting quickly to the digital world, these age-defying demographics are on the hunt for simple brain-boosting apps to use in their downtime with the double benefit of achieving both improved performance in their everyday lives while also combating internal signs of aging.
Trend themes
Themes within the Gamified Cognition trend
Three behaviours holding the trend together01
Gamified Cognition
The trend of Gamified Cognition focuses on the use of games to improve cognitive well-being, which offers innovation opportunities in the development of easy-to-use apps that appeal to Gen X and Boomer demographics.
02
Science-Based Activity Apps
Science-Based Activity Apps trend focuses on personalized happiness tracks that offer disruptive innovation opportunities in developing and deploying apps aimed at transforming negative thoughts patterns into positive ones.
03
Mood-Enhancing Chatbots
Mood-Enhancing Chatbots trend highlights the need for easy-to-use chatbots that help users develop happiness habits and advocacy for sustainable mental wellness programs.
Industry implications
What the Gamified Cognition trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Health and Wellness industry presents an array of innovation opportunities in developing cognitive health assessment games, productivity hacking solutions, and incorporating virtual reality in mood-enhancing apps.
For
Sports and Rehabilitation
Sports and Rehabilitation industry points toward disruptively innovative possibilities for creating apps that improve cognitive health and provides objective, standardized and actionable data for physicians.
For
Assistive and Inclusive Technology
Assistive and Inclusive Technology presents disruptive innovation opportunities in developing user-friendly autism apps like the MagnusCards app that guide and empower people living with cognitive disabilities.
Workshop question
Think of a experiential way that your brand could help consumers achieve their personal goals.
Trend signals
Trend signals for Gamified Cognition
Trend score 2.2 out of 10, from popularity 33%, activity 25%, freshness 8%.
Popularity33%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Gamified Cognition trend
6 featured examples from Jan 28, 2017 to Oct 31, 2018CategoryTech
Productivity-Hacking Solutions
'Cleverling' Offers Digital and Physical Products for Brain Hacking
Disruptive innovation opportunities in the personal development industry by creating brain-hacking products and services.
CategoryTech
Mood-Enhancing Chatbots
The 'St.Panda' Chatbot Instils Happiness Habits Through Simple Chats
There is an opportunity for chatbot developers to specialize in creating chatbots that prioritize mental health and well-being.
CategoryLifestyle
Cognition-Testing Apps
BrainCheck Lets Patients Send Accurate Data to Doctors from Their Homes
Implementing cognition-testing apps in the healthcare industry can streamline the process of assessing cognitive health and improve patient outcomes.
CategoryTech
Science-Based Activity Apps
'Happify' Reduces Stress and Anxiety Through Games, Quizzes and More
Disruptive innovation opportunities in developing new solutions and technologies to improve mental well-being.
CategoryTech
Assistive Autism Apps
The MagnusCard App Helps People with Autism Carry Out Daily Tasks
Integrating assistive mobile apps in healthcare can streamline patient care and improve favorable health outcomes.
CategoryTech
Meditative Oasis Apps
Thrive's Immersive 'Feel Stress Free' App is Set on a Soothing Island
The health and wellness industry can explore creating immersive apps that promote relaxation and stress relief.
