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This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights. Creates Custom Models Based on a Consumer's Selected Size

 - Oct 25, 2017
References: & psfk
Most of the time an outfit looks different on a brand's models than it does on one's body, which is why is implementing artificial intelligence to ensure shoppers can visualize what clothing might look like on their own body type.

Selecting a body type and skin tone will prompt the system to create a computer-rendered model, which fits the consumer's specifications. The program will then display all the website's clothing items on the computer generated model, offering the shopper a better idea of how each garment fits the body.

In addition to the custom-made models, the system uses artificial intelligence to curate outfits, piecing together shoes and accessories based on the consumer's interests. is currently based in India, with plans to expand to an American market.