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Confident Retiree Commercials

This Chase Commercial Shows an Eccentric Couple Preparing to Retire

— November 24, 2016 — Life-Stages
Looking to highlight the importance of planning for retirement, a humorous Chase commercial was devised by the bank. Starring actors Cynthia Boorujy and Jim Turner as a Boomer couple, the two walk down the street with a tiny piglet on a leash.

Throughout the Chase commercial, Shaggy's 'Boombastic' plays in the background -- adding to the edgy aura of the eccentric couple. Eventually, the pair make their way into the bank, where they speak to representatives to plan out their retirement.

In reference to the couple's seemingly unconventional lifestyle, a narrator states "You live life your way, we can help you retire your way too." With this, Chase advertises its financial guidance services, illustrating to consumers that it has options for everyone.
Trend Themes
1. Humorous Retirement Commercials - This trend presents an opportunity for companies to use humor to engage and educate consumers about retirement planning.
2. Unconventional Retirement Lifestyles - This trend highlights the potential for businesses to cater to retirees who embrace unique and non-traditional lifestyles.
3. Personalized Retirement Solutions - This trend indicates the disruptive potential for financial institutions to offer tailored retirement planning services to meet individual needs.
Industry Implications
1. Banking and Financial Services - This industry has the opportunity to leverage humor and personalized solutions to attract and serve retirees.
2. Entertainment and Media - This industry can partner with finance companies to create engaging and humorous retirement commercials that resonate with audiences.
3. Lifestyle and Leisure - This industry can explore innovative products and services to cater to retirees seeking unconventional and unique retirement experiences.
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