If you've ever been able to get away for a few days and spend time being pampered in a hotel and find yourself not wanting to leave, you're not alone—in these ads, guests at the Swiss Deluxe Hotels are playing hide and seek in their rooms, because they don't want to have to go home.
The series of print ads is a brilliant way to show off some of the hotel rooms, as well as get people to actually look at them in the search for some of the guests. Some of them find pretty good hiding spots, like somehow sandwiching themselves between ceiling beams, while others could probably use a little more practice and are barely concealed under lamp shades or behind paintings. The funny ads were created for Swiss Deluxe Hotels by Switzerland's Ruf Lanz Zurich.
Key Themes Behind This Trend
- Hidden Hotel Guest Ads
- Opportunity for hotels to create engaging and interactive advertisements that showcase their rooms and services.
- Room Hide-and-seek Experience
- Potential for hotels to offer unique and immersive experiences, like a hide-and-seek game, to extend guest stays and increase customer satisfaction.
- Creative Advertising Strategies
- Room for innovation in the advertising industry to develop unconventional and humorous advertising campaigns that capture audience attention.
Where This Applies
- Hospitality
- Hotels can leverage the concept of room hide-and-seek experiences as a differentiating factor in the competitive hospitality industry, attracting more customers.
- Advertising
- Opportunity for advertising agencies to explore creative and interactive approaches, such as hidden guest ads, to create memorable brand experiences for clients.
- Interior Design
- Incorporating unique hiding spots and design features into hotel rooms can be a disruptive innovation opportunity for interior designers to create more immersive and playful environments.
