Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Collaborative
Game
Reflecting an interest in maker culture, brands offer DIY gaming options.
4.1
Trend score
Trend
What is the Collaborative Game trend?
Collaborative Game: Consumers continue to be interested in creating and designing products for themselves, seeking out DIY experiences to create everything from clothing to home decor. Inspired by this shift, toy brands are offering up products that allows players to put their creativity to use by creating their own face-to-face games. Adding an entirely new element to game products, this shift is reflective of an increasing desire for extreme personalization and an opportunity to collaborate on products.
Trend themes
Themes within the Collaborative Game trend
Three behaviours holding the trend together01
DIY Gaming
As consumers continue to desire personalized experiences, and an opportunity to collaborate on products, they seek out DIY Gaming experiences.
02
3D Printing
The emergence of 3D printers, and the ability to create game pieces at home, has provided consumers with the opportunity to personalize their gaming experience like never before.
03
Board Game Resurgence
With the increasing number of new board game releases, there is a clear evolution in consumer desires toward creating and designing their very own board game designs for a game that is entirely their own.
Industry implications
What the Collaborative Game trend means for industry
Where the trend changes the playbookFor
Toy & Game Industry
The growth in popularity of DIY gaming experiences can lead to new market opportunities within the toy and game industry.
For
Technology Industry
The increased use of 3D printing and digital tools to create gaming pieces and experiences presents growth opportunities within the technology industry.
For
Education Industry
As DIY gaming experiences can stimulate creativity and enhance problem-solving skills, creating gaming experiences that are also educational presents opportunities within the education industry.
Workshop question
How can you involve your customer in the creation of products?
Trend signals
Trend signals for Collaborative Game
Trend score 4.1 out of 10, from popularity 59%, activity 55%, freshness 8%.
Popularity59%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Collaborative Game trend
5 featured examples from Feb 9, 2016 to May 30, 2017CategoryLife-Stages
DIY Board Game Kits
'The White Box' Lets You Create Your Own Board Game Designs
'The White Box' kit offers a DIY approach to board game design, presenting opportunities for innovation in the toy and game industry.
CategoryLife-Stages
Dry-Erase Board Games
This DIY Board Game Kit Boasts a Reusable Base and Cards
The DIY board game trend presents an opportunity for toy manufacturers to provide customizable options that engage and inspire customers.
CategoryArt & Design
Inventive Board Game Kits
The Game Inventors Kits Let Consumers Design Their Own Activities
The board game industry can explore disruptive innovation by incorporating customizable features into their game designs.
CategoryTech
3D-Printed Game Pieces
These DIY Dungeons & Dragons Miniatures Can Be Printed at Home
The 3D printing industry can capitalize on the demand for printable game miniatures by providing equipment and materials specifically tailored for tabletop gaming.
CategoryTech
DIY Chess Sets
This Micro Chess Set Can Be Made at Home with a 3D Printer
The increasing accessibility of 3D printing technology opens up new possibilities for personalized production of board game sets.
