Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Shareable
Play
Board games integrate social media-friendly elements to boost popularity.
2.6
Trend score
Trend
What is the Shareable Play trend?
Shareable Play: In the social media age, consumers view their personalities more as personal brands, making them acutely aware of how the products they consume fit into their image of self. Combine this with the rise of the Experience Economy -- the idea that memorable experiences are more valuable than material goods -- and a boost in self-aware, social media-friendly play can be seen. Board games that boast a bit of novelty satisfy both needs by providing a group experience that is friendly for social media sharing.
Trend themes
Themes within the Shareable Play trend
Three behaviours holding the trend together01
Social Media-Friendly Play
Consumers want products that fit seamlessly with their personal brand and are friendly for social media sharing.
02
Experience Economy
Memorable experiences are more valuable than material goods, and businesses can capitalize on creating unique experiences.
03
Quirky & Novelty Games
Games that are unique, fast-paced and have novelty elements appeal to consumers looking for new forms of entertainment.
Industry implications
What the Shareable Play trend means for industry
Where the trend changes the playbookFor
Board Games
Board games continue to evolve, incorporating new technology and features to provide unique experiences for consumers.
For
Party Games
The rise of the Experience Economy has led to an increase in demand for social games that provide memorable group experiences.
For
Gaming Accessories
As board games continue to incorporate new elements, there is an opportunity for businesses to create innovative accessories that enhance gameplay.
Workshop question
What does your product or brand do to bring consumers together offline, as well as online?
Trend signals
Trend signals for Shareable Play
Trend score 2.6 out of 10, from popularity 41%, activity 29%, freshness 8%.
Popularity41%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Shareable Play trend
4 featured examples from Feb 24 to May 11, 2017CategoryLife-Stages
Zombie Domination Board Games
The 'Zombie Tsunami' Party Board Game Has Players Form Undead Hordes
There is an opportunity for the board game industry to capitalize on the growing demand for unique party games and zombie-themed games.
CategoryLife-Stages
Freestyle Rapping Games
The 'Vers' Card Game Lets Players Partake in Freestyle Raps
As board games embrace new cultural trends and become more diverse, the industry will need to adapt by investing in new technologies and marketing strategies to stay competitive a…
CategoryLife-Stages
Gesture-Based Card Games
'Happy Salmon' is a Quirky, Fast-Paced Game of Fist Bumps and High-Fives
This trend presents an opportunity for game developers to create innovative gesture-based games and capitalize on the demand for interactive gaming experiences.
CategoryLife-Stages
Disappearing Pen Games
Kevin and Jules of PLP TV Played 'Pass the Pen' for Their Viewers
The rise of pen games presents an opportunity for gaming accessory companies to develop innovative pens with unique features like retractable ink and timers.
