Board games integrate social media-friendly elements to boost popularity
Implications -In the social media age, consumers view their personalities more as personal brands, making them acutely aware of how the products they consume fit into their image of self. Combine this with the rise of the Experience Economy -- the idea that memorable experiences are more valuable than material goods -- and a boost in self-aware, social media-friendly play can be seen. Board games that boast a bit of novelty satisfy both needs by providing a group experience that is friendly for social media sharing.
Workshop Question - What does your product or brand do to bring consumers together offline, as well as online?
Trend Themes
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Social Media-friendly Play — Consumers want products that fit seamlessly with their personal brand and are friendly for social media sharing.
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Experience Economy — Memorable experiences are more valuable than material goods, and businesses can capitalize on creating unique experiences.
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Quirky & Novelty Games — Games that are unique, fast-paced and have novelty elements appeal to consumers looking for new forms of entertainment.
Industry Implications
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Board Games — Board games continue to evolve, incorporating new technology and features to provide unique experiences for consumers.
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Party Games — The rise of the Experience Economy has led to an increase in demand for social games that provide memorable group experiences.
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Gaming Accessories — As board games continue to incorporate new elements, there is an opportunity for businesses to create innovative accessories that enhance gameplay.
4 Featured, 31 Examples:
42,166 Total Clicks
Date Range:
Feb 17 — May 17
Trending:
Mild
Consumer Insight Topics:
