Geo-Targeting

Location-based engagement increases consumer interactivity

Implications - With the rise of geo-tagging and GPS-connected applications, location-aware marketing becomes increasingly targeted. Engaging consumers by creating a more personalized form of brand interaction, location-based sharing taps into the tech-savvy demographic’s desire to connect with their surroundings digitally. This omnichannel approach to consumer engagement denotes an evolution in how brands are targeting younger demographics.
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
41,991 Total Clicks
Feb 16 - May 17
This Quarter and Mild
Featured Examples
Location-Based Movie Posters - Thinair and Panasonic Partner to Create Interactive Digital Poster
SCORE 5.2
Warm 883 Clicks Pub: Feb 20, 16
Location-Based Movie Posters
Thinair and Panasonic Partner to Create Interactive Digital Poster
Being that many consumers look to their smartphones when in retail environments, Thinaire and Panasonic have partnered to create digital posters to appeal to these demographics. With the digital... [More]
Geo-Targeted Truck Billboards - The RoadAd Boards Change Content Depending On Trucks' Location
SCORE 5.8
This Year and Warm 216 Clicks Pub: Sep 13, 16
Geo-Targeted Truck Billboards
The RoadAd Boards Change Content Depending On Trucks' Location
A company by the name of RoadAds has come up with a wonderfully simple yet devastatingly effective truck billboard that brings together a crystal-clear high-tech display along with GPS technology... [More]
Interactive Social Cinemas - Cinex Lets You Tweet Live on the Big Screen While Watching a Movie
SCORE 6.7
This Year and Warm 176 Clicks Pub: Apr 19, 17
Interactive Social Cinemas
Cinex Lets You Tweet Live on the Big Screen While Watching a Movie
Venezuelan movie chain ‘Cinex’ recently created a unique way to watch a movie at the cinema. Now you can have live discussions through Twitter, say what’s going on in your mind and... [More]
National Park Geofilters - The Parks Canada App Unlocks Hidden Filters at Various Locations
SCORE 4.9
This Quarter and Average 89 Clicks Pub: May 24, 17
National Park Geofilters
The Parks Canada App Unlocks Hidden Filters at Various Locations
The newly updated Parks Canada app encourages Canadians to explore the great outdoors and to appreciate the natural beauty surrounding them. The mobile platform gives users access to everything from... [More]
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