Geo-Targeting

Location-based engagement increases consumer interactivity

Implications - With the rise of geo-tagging and GPS-connected applications, location-aware marketing becomes increasingly targeted. Engaging consumers by creating a more personalized form of brand interaction, location-based sharing taps into the tech-savvy demographic’s desire to connect with their surroundings digitally. This omnichannel approach to consumer engagement denotes an evolution in how brands are targeting younger demographics.

Workshop Question - How could your brand leverage technology to target consumers in a more customized way?
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
78,184 Total Clicks
Feb 16 - Sep 18
This Quarter and Mild
Featured Examples
Location-Based Movie Posters - Thinair and Panasonic Partner to Create Interactive Digital Poster
SCORE 4.6
Average 1,450 Clicks Pub: Feb 20, 16
Location-Based Movie Posters
Thinair and Panasonic Partner to Create Interactive Digital Poster
Being that many consumers look to their smartphones when in retail environments, Thinaire and Panasonic have partnered to create digital posters to appeal to these demographics. With the digital... [More]
Geo-Targeted Truck Billboards - The RoadAd Boards Change Content Depending On Trucks' Location
SCORE 4.8
Average 347 Clicks Pub: Sep 13, 16
Geo-Targeted Truck Billboards
The RoadAd Boards Change Content Depending On Trucks' Location
A company by the name of RoadAds has come up with a wonderfully simple yet devastatingly effective truck billboard that brings together a crystal-clear high-tech display along with GPS technology... [More]
Interactive Social Cinemas - Cinex Lets You Tweet Live on the Big Screen While Watching a Movie
SCORE 5.1
Warm 314 Clicks Pub: Apr 19, 17
Interactive Social Cinemas
Cinex Lets You Tweet Live on the Big Screen While Watching a Movie
Venezuelan movie chain ‘Cinex’ recently created a unique way to watch a movie at the cinema. Now you can have live discussions through Twitter, say what’s going on in your mind and... [More]
National Park Geofilters - The Parks Canada App Unlocks Hidden Filters at Various Locations
SCORE 3.3
Mild 281 Clicks Pub: May 24, 17
National Park Geofilters
The Parks Canada App Unlocks Hidden Filters at Various Locations
The newly updated Parks Canada app encourages Canadians to explore the great outdoors and to appreciate the natural beauty surrounding them. The mobile platform gives users access to everything from... [More]
AR Friend-Finding Apps - The 'Rad.ar' App Helps You Navigate to and Locate Lost Friends
SCORE 5.3
This Quarter and Warm 145 Clicks Pub: Sep 7, 18
AR Friend-Finding Apps
The 'Rad.ar' App Helps You Navigate to and Locate Lost Friends
Traveling to a new city or attending an event with friends often results in one or more people losing the group, so the ‘Rad.ar’ app is a solution to help ensure everyone can stay... [More]
Location-Targeted Bus Ads - Google is Using Geo-Targeted Digital Ads to Promote Its Pixel 2
SCORE 2.9
Mild 233 Clicks Pub: Oct 23, 17
Location-Targeted Bus Ads
Google is Using Geo-Targeted Digital Ads to Promote Its Pixel 2
Exterion Media and Google recently launched a fleet of geo-targeted bus ads that boast location-specific content related to major landmarks and shops in London. The buses feature digital screens... [More]
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