Category
Lifestyle
Assisted Choices
Trend cluster
Category
Geo-Targeting
Location-based engagement increases consumer interactivity.
2.4
Trend score
Trend
What is the Geo-Targeting trend?
Geo-Targeting: With the rise of geo-tagging and GPS-connected applications, location-aware marketing becomes increasingly targeted. Engaging consumers by creating a more personalized form of brand interaction, location-based sharing taps into the tech-savvy demographic’s desire to connect with their surroundings digitally. This omnichannel approach to consumer engagement denotes an evolution in how brands are targeting younger demographics.
Trend themes
Themes within the Geo-Targeting trend
Three behaviours holding the trend together01
Location-aware marketing
The increase in geo-tagging and GPS-connected applications has allowed for more personalized and location-targeted marketing, creating new opportunities for market segmentation and customer engagement.
02
Interactive Geolocation-based experiences
The use of geolocation technology has opened up new possibilities for interactive group experiences like social cinemas and AR friend-finding apps, paving the way for new forms of entertainment and socializing in public spaces.
03
Geotargeted advertising
Geotargeting technology has allowed for more specific and individualized ad targeting, creating opportunities for more precise marketing, especially for the automotive and retail industries.
Industry implications
What the Geo-Targeting trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
The increase in location-aware marketing and geotargeting provides new opportunities for companies to analyze and personalize their marketing efforts.
For
Entertainment and Media
The proliferation of interactive geolocation-based experiences like social cinemas and AR friend-finding apps gives the entertainment and media industries new tools for engaging audiences and creating unique experiences.
For
Retail and Automotive
Geotargeted advertising using location-based data is providing new opportunities for retailers to drive foot traffic and automotive dealerships to target potential customers more effectively.
Workshop question
How could your brand leverage technology to target consumers in a more customized way?
Trend signals
Trend signals for Geo-Targeting
Trend score 2.4 out of 10, from popularity 43%, activity 21%, freshness 8%.
Popularity43%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Geo-Targeting trend
5 featured examples from Apr 19, 2017 to Sep 26, 2018CategoryTech
Interactive Social Cinemas
Cinex Lets You Tweet Live on the Big Screen While Watching a Movie
Movie theaters can leverage interactive movie watching to differentiate themselves from streaming services and provide unique experiences to attract customers.
CategoryTech
National Park Geofilters
The Parks Canada App Unlocks Hidden Filters at Various Locations
The tourism industry can leverage custom geofilters and interactive maps to enhance visitor experiences at specific destinations.
CategoryTech
AR Friend-Finding Apps
The 'Rad.ar' App Helps You Navigate to and Locate Lost Friends
Mobile app developers can create similar AR and GPS-powered friend-finding apps for various use cases.
CategoryLifestyle
Location-Targeted Bus Ads
Google is Using Geo-Targeted Digital Ads to Promote Its Pixel 2
Geo-targeting is the missing piece in the evolution of traditional outdoor advertising.
CategoryMarketing
Geolocation-Based Automotive Ads
Geo-Targeted Honda Ads Aim to Bring Customers In-Store
The automotive industry can capitalize on geolocation-based advertising to drive customers into showrooms and increase sales.
