Brands bond with young parents through tutorial-style digital marketing
Implications - As Millennials transition into parenthood, brands look to reinstate their ubiquity as household names by speaking to this demographic's parental inclinations and offering a helping hand. Taking a note from influential online gurus, brands are leveraging digital marketing platforms like YouTube to create tutorial-style videos as well as empathetic ads in order to connect with parents, especially moms, on a more personal note, positioning themselves as helpful resources. This humanizing approach serves to form tighter bonds with new parents who need all the help they can get and are looking for brands they can trust.
Workshop Question - How can your brand create a stronger bond with your consumers? Is there a way to become more influential in their day-to-day routine?
Trend Themes
1. Tutorial Marketing - Brands are leveraging digital platforms to create tutorial-style videos and empathetic ads to connect with young parents on a more personal note.
2. Influencer Campaigns - Collaborations with influencers or mommy bloggers act as a marketing tool for baby products.
3. Interactive Youtube Channels - Brands are creating YouTube channels as part of their marketing strategy to interact with their target demographic in a more authentic and useful way.
Industry Implications
1. Baby and Parenting Industry - Brands in the baby and parenting industry can leverage influencer campaigns and interactive online content to increase customer engagement.
2. Skincare Industry - Skincare brands can utilize transparency and humor in their advertising to appeal to working mothers who prioritize self-care.
3. Art and Craft Industry - Businesses in the art and craft industry can create instructional online content to engage with customers and create brand loyalty.
4 Featured, 30 Examples:
39,288 Total Clicks
Date Range:
Apr 17 — May 17
Trending:
Untested
Consumer Insight Topics:
