Category
Lifestyle
Assisted Choices
Trend cluster
Category
Blessed
Beauty
Halal and kosher cosmetic brands use organic ingredients to appease consumers.
4.0
Trend score
Trend
What is the Blessed Beauty trend?
Blessed Beauty: As far as ingredients go, established halal and kosher companies are holding themselves to a higher standard by producing products that are free-from cruelty, alcohol, and animal by-products. Often with an additional focus on a GMO-free formula, kosher and halal companies are also using eco-friendly packaging along with new business models influenced by the social enterprise movement. Creating a new omnicultural beauty movement in the process, this progression is ideal for those that have sensitive skin and religious preference.
Trend themes
Themes within the Blessed Beauty trend
Three behaviours holding the trend together01
Halal and Kosher Cosmetic Brands
The trend of Halal and Kosher Cosmetic Brands offer a new focus on organic ingredients with a sensitivity towards religious restrictions.
02
Culturally Inspired Skincare Brands
Beauty brands that fuse different cultures offer a fresh take on skincare by incorporating diverse ingredients and design styles.
03
Not-For-Profit Cosmetics
Brands that are donating profits to allay social concerns and welfare are becoming popular with the ethic of using responsibly sourced ingredients and eco-friendly packaging.
Industry implications
What the Blessed Beauty trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The Skincare Industry can adapt to the rising demand for organic ingredients and cruelty-free products formulated for those with religious restrictions.
For
Cosmetics Industry
The Cosmetics Industry can shift towards ethical and responsible sourcing to appeal to consumers who are looking for products with sustainable packaging and transparency of production processes.
For
Social Enterprise Industry
The rise of brands donating profits to charity can be used by Social Enterprise Industries as an opportunity to showcase their impact and socially responsible agendas.
Workshop question
What cultural shifts is your industry ignoring and how can you leverage those in your messaging?
Trend signals
Trend signals for Blessed Beauty
Trend score 4.0 out of 10, from popularity 63%, activity 49%, freshness 8%.
Popularity63%
Activity49%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Blessed Beauty trend
5 featured examples from Jul 22, 2016 to May 12, 2017CategoryMarketing
Culturally Influenced Skincare Brands
Sakhi Copenhagen Fuses Nordic and Eastern Healing Traditions
The beauty and skincare industry can explore the incorporation of diverse cultural influences and unique ingredients to create innovative products.
CategoryFashion
Halal Skincare Products
Singapore Skincare Brand Klarity Provides Certified Cruelty-Free Products
Beauty and personal care businesses can create more halal-certified products, expanding into new markets with a growing demand for halal options.
CategoryEco
Charitable Halal Cosmetics
PHB Ethical Beauty Aims to Become an Not-for-Profit Organization
Offers an opportunity for other beauty brands to explore producing ethical and vegan cosmetic products.
CategoryFashion
Certified Kosher Cosmetic Brands
BAKEL Offers a Series of Cruelty Free Cosmetic Items
Disruptive innovation opportunity: Integrate technological advancements such as AI and personalized skincare solutions to revolutionize the skincare industry and offer customized…
CategoryFashion
Sweet Kosher Lip Balms
noyah is a Natural Lip Care Brand That Offers Kosher Lip Balms
The cosmetics industry can capitalize on the trend towards natural and simple ingredients by developing innovative formulas that cater to health-conscious consumers.
