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Religious Consumer Insights

Blessed Beauty
Halal and kosher cosmetic brands use organic ingredients to appease consumers
Implications - As far as ingredients go, established halal and kosher companies are holding themselves to a higher standard by producing products that are free-from cruelty, alcohol, and animal by-products. Often with an additional focus on a GMO-free formula, kosher and halal companies are also using eco-friendly packaging along with new business models influenced by the social enterprise movement. Creating a new omnicultural beauty movement in the process, this progression is ideal for those that have sensitive skin and religious preference.
Workshop Question — What cultural shifts is your industry ignoring and how can you leverage those in your messaging?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Athletic
Sportswear adapts to fit the needs of increasingly multicultural consumer bases
Implications - Consumers have banded together to demand more from the athletic brands that they buy from, resulting in a more culturally inclusive range of apparel. More specifically, many have incorporated hijabs into their offerings. In addition, others have been careful to make more modest pieces available for women. This illustrates that many brands are making socially progressive changes in order to involve more consumers, while simultaneously driving a positive message and prompting other brands to do the same.
Workshop Question — How can your brand create and promote a culture of inclusion?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Assisted Religion
Innovations making it easier for busy consumers to stay pious
Implications - As consumers take on busier schedules, it's natural for important activities, such as fitness, travel and even religion to fall further down the to-do list. However, with modern technology, more innovations are coming to the fore that allow devout consumers to actively and conveniently practice their religions, whether it's through a sin-confessing app or a Christian-themed tablet. While these innovations modernize religion (and perhaps, some may argue, dilute it), they ensure a stressed consumer can still be zealous about practicing his or her faith.
Workshop Question
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contempo Chapel
Architects revamp churches with modernized aesthetic
Implications - Although religion is still bound to history, tradition and culture, today's churches and cathedrals are taking on more modern design elements, sometimes to the point at which the structure no longer looks like a religious institution. Architects are instilling a contemporary aesthetic to these classic buildings, which appeal to modern-thinking consumers and suggest that religion can be adapted to contemporary ideals.
Workshop Question
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sensualizing Religion
Hedonic portrayals of religion push the boundaries of convention
Implications - Sex and religion are perhaps two of society’s most taboo subjects, and marrying them no doubt brings out an unparalleled fascination among consumers. Photography, fashion and art focused on sensualized religion create controversy and push society’s buttons, testing the tolerance of today’s consumer. If such traditionally inappropriate themes can be embraced, there’s no telling how far brands can push marketing limits.
Workshop Question
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modern Religion
Even Catholicism is getting a modern twist
Implications - Younger generations are approaching religion in a very different way, and some churches are trying to adapt. The Pope even tried to appeal to more environmentally-conscious demographics by adding new sins which pertain to the maltreatment of our planet.
Workshop Question
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Renovating Religion
Restoring old churches into liveable and highly modern hotels and homes
Implications - Home restoration has become popular thanks to the success of related reality TV shows. These renovated churches reflect our desire to preserve culture yet live at the height of modernity. Adding to their appeal is the fact that owning a piece of history can ensure exclusivity.
Workshop Question
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Occult Ovation
The increasing openness of adopting new age, metaphysical philosophies
Implications - The Secret went from a highly criticized philosophy to a social curiosity movement endorsed by icons like Oprah. The principle is that the Law of Attraction can help people manifest their ideal lives, proving people are increasingly open-minded and willing to try.
Workshop Question
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends