CATEGORY
Religious

Religious Trend Clusters

11 trend clusters in Religious, ranked by re-emergence and updated as new signals surface.

All Trend Clusters

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18 categories · 11,597 trend clusters Every trend cluster, A–Z by category
Cluster Patterns
Trend Cluster
Pop Culture
Published

Mystical Marketplace

Consumers are turning to online spiritual practitioners for guidance

Score6.2
Momentum—
Popularity74%
Activity65%
Freshness47%

E-commerce platforms are turning spiritual services into surprisingly structured digital experiences. What were once fleeting, in-person spiritual consultations have become trackable, deliverable products that operate with all the convenience and reliability of ordering anything else online.

4 evidence articles50% men · 50% women
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Trend Cluster
Lifestyle
Published

Modified Worship

Religious communities are adapting virtually & in-person to COVID restrictions

Score3.0
Momentum—
Popularity39%
Activity41%
Freshness10%

Religious services are being delivered both through online platforms, as well as in-person, physically distant events. This presents individuals with a choice for what is most comfortable and safe for them as they practice their fate.

4 evidence articles50% men · 50% women
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Trend Cluster
Tech
Published

IoT Religion

Technology is expanding to serve the needs and rituals of religious consumers

Score3.4
Momentum—
Popularity54%
Activity39%
Freshness9%

Religious institutions, brands, and designers are taking part in the technological revolution by offering products that will enhance prayer and make the teachings of different religions more accessible to younger consumers.

4 evidence articles50% men · 50% women
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Trend Cluster
Fashion
Published

Blessed Beauty

Halal and kosher cosmetic brands use organic ingredients to appease consumers

Score4.0
Momentum—
Popularity63%
Activity49%
Freshness8%

As far as ingredients go, established halal and kosher companies are holding themselves to a higher standard by producing products that are free-from cruelty, alcohol, and animal by-products.

5 evidence articles30% men · 70% women
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Trend Cluster
Lifestyle
Published

Inclusive Athletic

Sportswear adapts to fit the needs of increasingly multicultural consumer bases

Score4.1
Momentum—
Popularity52%
Activity62%
Freshness8%
Patterns

Consumers have banded together to demand more from the athletic brands that they buy from, resulting in a more culturally inclusive range of apparel. More specifically, many have incorporated hijabs into their offerings.

6 evidence articles10% men · 90% women
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Trend Cluster
Tech
Published

Assisted Religion

Innovations making it easier for busy consumers to stay pious

Score3.5
Momentum—
Popularity60%
Activity36%
Freshness8%
Patterns

As consumers take on busier schedules, it's natural for important activities, such as fitness, travel and even religion to fall further down the to-do list.

5 evidence articles50% men · 50% women
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Trend Cluster
Art & Design
Published

Contempo Chapel

Architects revamp churches with modernized aesthetic

Score3.2
Momentum—
Popularity24%
Activity64%
Freshness8%

Although religion is still bound to history, tradition and culture, today's churches and cathedrals are taking on more modern design elements, sometimes to the point at which the structure no longer looks like a religious institution.

7 evidence articles50% men · 50% women
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Trend Cluster
Fashion
Published

Sensualizing Religion

Hedonic portrayals of religion push the boundaries of convention

Score5.6
Momentum—
Popularity74%
Activity87%
Freshness8%
Patterns

Sex and religion are perhaps two of society’s most taboo subjects, and marrying them no doubt brings out an unparalleled fascination among consumers. Photography, fashion and art focused on sensualized religion create controversy and push society’s buttons, testing the tolerance of today’s consumer.

6 evidence articles30% men · 70% women
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Trend Cluster
Lifestyle
Published

Modern Religion

Even Catholicism is getting a modern twist

Score4.9
Momentum—
Popularity68%
Activity72%
Freshness8%

Younger generations are approaching religion in a very different way, and some churches are trying to adapt. The Pope even tried to appeal to more environmentally-conscious demographics by adding new sins which pertain to the maltreatment of our planet.

10 evidence articles50% men · 50% women
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Trend Cluster
Art & Design
Published

Renovating Religion

Restoring old churches into liveable and highly modern hotels and homes

Score4.5
Momentum—
Popularity50%
Activity76%
Freshness8%

Home restoration has become popular thanks to the success of related reality TV shows. These renovated churches reflect our desire to preserve culture yet live at the height of modernity. Adding to their appeal is the fact that owning a piece of history can ensure exclusivity.

5 evidence articles50% men · 50% women
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Showing 10 of 11 trend clusters