Category
Lifestyle
Format Flexing
4.9
Trend score
What's Happening
What is the Modern Religion trend?
Modern Religion: Younger generations are approaching religion in a very different way, and some churches are trying to adapt. The Pope even tried to appeal to more environmentally-conscious demographics by adding new sins which pertain to the maltreatment of our planet.
Trend themes
Themes within the Modern Religion trend
Three behaviours holding the trend together01
Modernizing Religion
Younger generations are approaching religion in a different way, leading to modernized religious practices.
02
Green Religion
Religious institutions are including environmental concerns in their teachings and actions.
03
Digital Spirituality
Religious groups are expanding their reach through digital means, including social media and text messaging.
Industry implications
What the Modern Religion trend means for industry
Where the trend changes the playbookFor
Design
Designers have the opportunity to create modern and unique religious products, including churches and religious-themed fashion.
For
Hospitality and Food
Former churches are being repurposed into unique dining spaces and culinary experiences.
For
Technology
Religious institutions are embracing technology to expand their reach and connect to younger generations.
Trend signals
Trend signals for Modern Religion
Trend score 4.9 out of 10, from popularity 68%, activity 72%, freshness 8%.
Popularity68%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Modern Religion trend
10 featured examples from Oct 31, 2006 to Nov 5, 2008CategoryUnique
Inflatable Church
Make Your Wedding Cheesy
Event planning companies can offer inflatable structures as an alternative option for weddings and other outdoor events, increasing their revenue streams and offering their client…
CategoryLifestyle
Lego Replicas
Abston Church of Christ by Amy Hughes
Toy manufacturers can explore Internet integration and consumer engagement to enhance the interactive experience of their products.
CategoryArt & Design
Cross Shaped MP3 Players
Saint B and iBelieve
Creating unique MP3 players that appeal to niche markets and align with personal beliefs.
CategoryPop Culture
Digital Religion
Pope Reaches Out With Text Messages
Incorporating technology to expand their reach and connect with younger generations.
CategoryArt & Design
Culinary Church Conversions
The White Rabbit Restaurant
Restaurants can explore opportunities to convert unique and historic buildings into visually stunning dining establishments.
CategorySocial Good
Political Publicity Parodies
Benedict vs. Obama: POPE Parodies HOPE
The art industry could benefit from creating parody prints of political figures like the POPE print to attract humorous buyers.
CategoryPop Culture
Christian Fashion Statement
Cross MP3 Player with Bible Audio
Opportunities for creating religious fashion accessories for a younger, trend-focused consumer market.
CategoryPop Culture
Commercializing Religion
The Pope is for Sale (and His Bobble Head)
Retailers can capitalize on the demand for religious-themed products and expand their offerings to include religious memorabilia.
CategorySocial Good
Church In Bars
Far Fetched Ways To Water Down God
Offering nightclub spaces for church services could attract a new demographic of customers to the hospitality industry.
CategoryEco
Vatican Makes Green Updates
Modern Day Sins Include Pollution
Disruptive innovation opportunity: Expanding and improving photovoltaic cell technologies for more efficient and widespread use of green electricity.
