What would Jesus listen to? Christian form meets function meet fashion with this cruxifix shaped mp3 player necklace, containing 17 hour of the New Testament audio Bible. Distributed in the United States by CrossMP3Player.com.
Implications - Today's quirky, desensitized youth consumer may find it hard to have faith. For those belonging to this demographic, religion has become more of a part of pop culture than anything to believe in. These individuals do not see religion as sacred, but as a set of rules and guidelines that some choose to live their life by. This lax attitude towards faith opens a market of unconventional products that use religious imagery for ironic humor.