Trend cluster
Category

Occult
Ovation

The increasing openness of adopting new age, metaphysical philosophies.

Metaphysical Alien ArtMeet Yourself at the Osho Meditation ResortInteractive Worldwide ClassroomJessica Alba's Meditation BirthThe Secret

Trend

What is the Occult Ovation trend?

Occult Ovation: The Secret went from a highly criticized philosophy to a social curiosity movement endorsed by icons like Oprah. The principle is that the Law of Attraction can help people manifest their ideal lives, proving people are increasingly open-minded and willing to try.

Trend themes

Themes within the Occult Ovation trend

Three behaviours holding the trend together
01

Rise of Metaphysical Philosophies

The increasing openness of adopting new age, metaphysical philosophies is creating disruption in traditional industries and creating new opportunities.

02

Interactive Online Learning

Online education and virtual learning environments are creating new opportunities for content creators and educators to reach global audiences.

03

Customization & Personalization

The demand for personalization and customization in products and services is expanding beyond traditional niches to encourange new businesses to offer unique variations.

Industry implications

What the Occult Ovation trend means for industry

Where the trend changes the playbook
For

Wellness and Self-Care

The rise of metaphysical philosophies is creating opportunities for businesses such as wellness retreats, yoga studios, and mental health clinics to cater to a growing demographic.

For

E-commerce and Retail

Customization and personalization trends are disrupting traditional brick-and-mortar retailers, spurring growth in online marketplaces and direct-to-consumer brands.

For

Education and Training

Interactive online learning is transforming traditional education models, encouraging the growth of e-learning platforms and services.

Trend signals

Trend signals for Occult Ovation

Trend score 2.9 out of 10, from popularity 39%, activity 41%, freshness 8%.

Popularity39%
Activity41%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe